What is brainstorming and is it effective? What does brainstorming research say about this collaborative strategy? Brainstorming is based on the theory that groups come up with better ideas than individuals working independently. However, brainstorming research has shown that this exercise is ineffective. Keep reading to see what brainstorming research says about why brainstorm sessions don’t always work.
Brainstorming: Research Shows It’s Ineffective










