Business Archives

Barriers to Brave Leadership: The 4 Errors to Avoid

4 Practices That Hinder Brave Leadership

What is brave leadership? What are the common barriers to brave leadership in organizations? Brave leadership is a type of leadership that allows for risk and failure, and positively engages with feelings of uncertainty and fear. Organizations that fail to build trust with their workforce, prepare their team to deal with failure, and establish clear values will find it difficult to groom brave leaders. Read on to discover how to overcome the barriers to brave leadership.

Direct-Response Marketing: Drive the Best Prospects

What is direct-response marketing? Why should small businesses use it? Small businesses will often try to appeal to a large portion of the market. However, marketing expert Allan Dib argues they should instead focus on use direct-response marketing to target potential customers. Find out how direct-response marketing works below.

Crossing the Chasm: Technology Adoption Life Cycle

What is the Technology Adoption Life Cycle? What is the “chasm” in the context of the Technology Adoption Life Cycle model? The Technology Adoption Lifecycle is a theoretical model that aims to describe customer behavior in relation to the adoption or acceptance of a new product or technological innovation. According to Geoffrey Moore, the author of Crossing the Chasm, the Technology Adoption Life Cycle model doesn’t account for gaps that create the “chasm” between the early market and the mainstream market. In this article, we’ll discuss the flaw in the TALC model (according to Moore) and his revised explanation of the

The 4 Tips for Creating Engaging Content

Are you trying to create a personal brand? How can you create engaging content to grow your audience and boost your SEO? Gary Vaynerchuk (also known as Gary Vee online) is a renowned entrepreneur and social media expert. In his book Crush It!, he provides a list of four things you must do in order to create engaging content. Continue reading for Vaynerchuk’s advice.

Marketing Strategy vs. Tactics: What Is the Difference?

What is the difference between a marketing strategy vs. tactics? Why do you need to understand your marketing strategy before thinking about tactics? Your marketing strategy is a high-level plan to achieve your marketing goals. Marketing tactics are the activities and methods used to put it into practice. The key difference between your marketing strategy vs. tactics is where you use them in your marketing process. Find out the difference between marketing strategy vs. tactics below.

What Is a UX Designer? Description and Duties

What role does a UX designer play in a product development team? What do the UX designer description and responsibilities look like? There are three key roles in a product development team, the product manager, the UX designer, and the engineers. The UX designer role is crucial because they are responsible for keeping the customers’ needs in mind and for working on the product prototype. Here is the complete description of the UX designer role.

Tech Startup Funding: Beware of Venture Capital

How do tech startups get funding? What is the danger of funding a tech company with venture capital? Tech start-up companies in the early market often run on investment capital from venture capitalists. According to Geoffrey Moore, the author of Crossing the Chasm, there are two pitfalls in relying on venture capital as a source of funding after the product is launched. Keep reading to learn about the dangers of funding a tech startup with investment capital, according to Geoffrey Moore.

Building an Online Community: The 5 Steps to Success

Is it better to have millions of followers or to have a small community? What are the steps for building an online community? According to Gary Vaynerchuk in Crush It!, it’s better to build a small, loyal community around your business than to have tons of mildly interested followers. He provides five steps you need to keep repeating in order to grow your following. Keep reading to learn how to build your online community.

What Is the Product Vision and Strategy Approach?

Is there a better approach to product development than roadmapping? How is creating a product vision and strategy beneficial to development? The process of roadmapping may be wasting your company’s time and resources. Instead, you should be using the product vision and strategy approach. The key benefit is that this approach is more flexible than a roadmap. Here’s what you need to know about creating a product vision and a product strategy.

One-Page Marketing Template for Small Businesses

Are you looking for Allan Dib’s one-page marketing template? Why is having a marketing plan crucial for the success of your business? The purpose of a business is to make money and grow—and for a small business, the surest way to make money is to have a simple, clear marketing plan defining who you’re targeting as prospects and customers and how you’ll reach them. However, many small businesses fail to market effectively, which is where Allan Dib’s one-page marketing template can help. Keep reading for Dib’s one-page marketing template from The 1-Page Marketing Plan.