Business Archives

Why Surveillance Capitalism Is Google’s Brainchild

What is surveillance capitalism? What role did Google play in its creation? What are the consequences? According to author Shoshana Zuboff’s explanation of surveillance capitalism, Google’s development of targeted advertising and data predictions played a major role in its creation. Zuboff claims that Google now holds a dangerously powerful position in surveillance capitalism and our rights to privacy. Read on to learn the connection between Google, surveillance capitalism, and advertising, according to Zuboff.

The Hiring Bias Is Surprisingly Hurting These People

How does hiring bias affect different groups of workers? Why are educated (knowledge) workers experiencing more hiring bias currently? Educated workers have been disproportionately trapped in long-term unemployment because of biases potential employers have. These include age biases or the belief that something must be wrong with someone who’s been out of work for a while. Keep reading to learn why the stigma of hiring bias is disproportionately affecting educated workers.

The 3 Principles of Rebel Leadership (Rebel Talent)

What are the three principles of rebel leadership? Why should you aim to be a rebel leader? According to Francesca Gino in Rebel Talent, being a rebel leader will help you challenge the status quo. In the process, you’ll influence others to do the same. Continue reading to learn the basics of rebel leadership that you should adopt.

The 5 Types of Marketing Channels & How to Choose One

What are the five types of marketing channels? How should you choose one for your products or services? Choosing the right marketing channel is important for the success of your advertising campaign. Marketing guru Jay Conrad Levinson says you can save time, money, and frustration by using his method to choose the best channel for marketing your business. Read on to learn the five types of marketing channels and how to choose the right one, according to Levinson.

Target Market Research: The 3 Things to Know First

How do you begin target market research? Which customer details do experts say matter the most? If you’re just starting your target market research, you might feel overwhelmed with the huge amount of methods and tips available to you. According to marketing guru Jay Conrad Levinson, you can boil down your research to focus on three key customer details, at first. Keep reading to find out the three things you should learn about your target market first, according to Levinson.

How to Create a Team: The 6 Essential Steps

Why is it important to have an effective team in your organization? How can you create a productive team? Many factors make a successful business, but the most essential part of your business is a team. As a leader, it’s your responsibility to create a team that upholds your company’s values and gets the job done. Read below to learn how to create a team in just six steps.

HR at Amazon: A Human-Free Resource Department

Does Amazon have a good Human Resources (HR) department? What is HR at Amazon like? How did Jeff Bezos try to change HR? While at Amazon, Jess Bezos sought to automate the Human Resources department as much as possible. Hiring-by-app and firing-by-algorithm proved useful when adding workers during peak times, but it resulted in an alienated workforce. Read on to learn about HR at Amazon, including why and how Bezos automated the department.

The Colonial Pipeline Attack Exposed Untold Threats

What was the Colonial Pipeline attack? Why did this attack threaten society? The ransomware attack on Colonial Pipeline shut down fuel delivery to the East Coast in the summer of 2021. This attack exposed a growing cybersecurity threat to U.S. firms and organizations—and to energy companies in particular. Keep reading to learn about the Colonial Pipeline attack and its consequences for society.

What Is Surveillance Capitalism, According to Zuboff?

What is surveillance capitalism, according to Shoshana Zuboff? How does it operate in society? In The Age of Surveillance Capitalism, Shoshana Zuboff explores the concept of “surveillance capitalism”—a term she created to describe the invasive and controlling data collection practices of big tech companies. She claims that companies like Google and Microsoft use it to maximize their profits. Read on to learn more about surveillance capitalism and how it operates, according to Zuboff.

6 Satya Nadella Quotes to Inspire Business Leaders

What are the best Satya Nadella quotes from Hit Refresh? How do these statements succinctly capture the book’s message? Hit Refresh describes how Satya Nadella brought new life to Microsoft by rediscovering its “soul” when he took over as CEO in 2014. He articulated the company’s mission, transformed the corporate culture, and formed strategic partnerships with Microsoft’s fiercest competitors. Let’s take a look at some quotes that highlight the book’s principles.