List of Cognitive Biases (With Descriptions + Examples)

List of Cognitive Biases (With Descriptions + Examples)

Why do we feel compelled to eat the entire serving of lasagna? Why do we like the paint brand that has our favorite baseball player in its commercials? Why do we remember our first kiss better than what happened last week? We’re all prone to cognitive biases—quirks of the mind that distort reality in one way or another. These biases don’t adhere to logic or rational thinking. Our faulty perception gets in the way. We don’t see things as they truly are, and we often act on these misperceptions. We all can benefit from recognizing and understanding these biases. Here’s

Zero to One by Peter Thiel: Book Overview

Zero to One by Peter Thiel: Book Overview

What principles are contained in Peter Thiel’s Zero to One? What’s on his checklist for startup success? Some animals have the drive to build things like dams, but only humans have the ability to invent entirely new things. In Zero to One, PayPal co-founder and venture capitalist Peter Thiel contends that creating new things is the best way to profit economically as well as the only path to human progress. Read more for an overview of the book Zero to One by Peter Thiel.

Zero to One: Notes on Startups ⎸4 Winning Tips

Zero to One: Notes on Startups ⎸4 Winning Tips

How do you determine your target market as a startup? Should you engage in head-to-head competition? Entrepreneur Peter Thiel offers advice on these and other startup matters in his book Zero to One: Notes on Startups. He shares strategies related to choosing a target market, dealing with competition, and building a monopoly. Continue reading for four startup tips from the book.

Startup Culture: Lessons From Peter Thiel

Startup Culture: Lessons From Peter Thiel

What should a startup’s culture be like if you want to succeed? How do you build unity? What factors make people feel more connected? At PayPal, Peter Thiel fostered a team that was so close that people called them the “PayPal Mafia.” In Zero to One, Thiel shares his wisdom on how to cultivate a healthy and effective startup culture, drawing from the lessons he learned at PayPal. Keep reading to see how Thiel’s insights can benefit your startup.

Startup Organizational Structure: Your First Decisions

Startup Organizational Structure: Your First Decisions

What is the best organizational structure for a startup? Who should have equity and how much? Who should make the executive decisions? Structure impacts performance, so how you organize your business at the start is critical. Peter Thiel asserts that you must make the right decisions in three areas—equity, direction, and operation—to cultivate organizational alignment and growth. Here’s how to get your startup structure right at the start.

The 4 Traits of a Profitable Technological Monopoly

The 4 Traits of a Profitable Technological Monopoly

What sets up a startup business for long-term profitability? What qualities must it have? Why isn’t having a monopoly enough? In his book Zero to One, entrepreneur Peter Thiel presents creative monopolies as the solution to destructive competition, but he also cautions that creating a technological monopoly does not in and of itself guarantee the success of your startup. Thiel measures the worth of a startup by considering how much profit it has the potential to bring in ten or twenty years down the road. He identifies four traits common to startups that achieve long-term success. Keep reading to learn

Is Competition Good for Business? Peter Thiel Says No

Is Competition Good for Business? Peter Thiel Says No

Is competition good for business? Is there such a thing as “healthy competition”? Entrepreneur Peter Thiel believes that the idea of healthy competition is a myth. But it’s a myth that is so deeply ingrained in our society that it tends to exercise a destructive influence on our business strategies. As such, Thiel spends a chapter in his book Zero to One exposing and debunking the myth. Keep reading for Peter Thiel’s take on why competition is bad.