Tristan Harris' Book Recommendations (Updated for 2026)

1

Don't Shoot the Dog!: The New Art of Teaching and Training

Karen Pryor

4.4

A Better Way to Better Behavior

Karen Pryor's clear and entertaining explanation of behavioral training methods made Don't Shoot the Dog! a bestselling classic. Now this revised edition presents more of her insights into animal—and human—behavior.

A groundbreaking behavioral scientist and dynamic animal trainer, Karen Pryor is a powerful proponent of the principles and practical uses of positive rei

Recommended by David Allen and Tristan Harris.

2

Brave New World

Aldous Huxley

4.2

Now reissued in a gorgeous hardcover edition: "one of the most prophetic dystopian works of the 20th century" (Wall Street Journal) must be read and understood by anyone concerned with preserving the human spirit in the face of our "brave new world." Huxley's masterpiece has become a bestseller once again after the American election.

Aldous Huxley's profoundly important classic of world literature,

Recommended by Sam Altman, Yuval Noah Harari, Andra Zaharia, and 9 others.

Yuval Noah Harari

Historian

The most prophetic book of the 20th century. Today many people would easily mistake it for a utopia. [source]

Andra Zaharia

These books and their core ideas have stuck with me the most and continue to guide me when I hit crossroads along the way. [source]

Catherine Mayer

It shows the ways in which technology, our need for certain creature comforts and consumer culture can be used to manipulate us. [source]

Cover unavailable

3

Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Neil Postman

4.4

Preview Summary

Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over pol

Recommended by Austin Kleon, Kara Nortman, Stephen Kinsella, and 3 others.

Austin Kleon

Earlier this year Postman’s son Andrew wrote an op-ed with the title, “My dad predicted Trump in 1985 — it’s not Orwell, he warned, it’s Brave New World.” Postman wrote: “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” [source]

Kara Nortman

@andrewchen Also a great book on the topic - Amusing Ourselves to Death https://t.co/yWLBxKumLQ [source]

Stephen Kinsella

@AlanReillyIRL @t0nyyates @WhelanKarl Yes! Fantastic book. So glad you're re-reading it. [source]

4

1984

George Orwell

4.4

A PBS Great American Read Top 100 Pick

With extraordinary relevance and renewed popularity, George Orwell’s 1984 takes on new life in this hardcover edition.

“Orwell saw, to his credit, that the act of falsifying reality is only secondarily a way of changing perceptions. It is, above all, a way of asserting power.”—The New Yorker

In 1984, London is a grim city in the totalitarian state of Oceania

Recommended by Richard Branson, Steve Jobs, Emma Watson, and 16 others.

Richard Branson

Founder/Virgin Group

Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. [source]

Steve Jobs

Founder/Apple

called this book "one of his favorite" and recommended it to the hires. The book also inspired one the greatest TV ad (made by Jobs) [source]

Andra Zaharia

These books and their core ideas have stuck with me the most and continue to guide me when I hit crossroads along the way. [source]

5

Finite and Infinite Games a Vision of Life as Play and Possibility

James Carse

4.1

A fascinating meditation on life as a contest of games to be completed and games to be continued--and on what lies beyond winning and losing.

Recommended by Andra Zaharia, Ashley Hathaway, Graham Duncan, and 5 others.

Andra Zaharia

While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read … Finite and Infinite Games. [source]

Ashley Hathaway

I’d say Finite & Infinite games was my favorite & quite impactful. They were all impactful, actually. I read my altMBA books on a beach in Kauai (highly recommended). It was odd though because I was by myself and it was just- total knowledge bombs all over the place. Reading the altMBA books in rapid succession like that took a few months to digest honestly. [source]

Graham Duncan

I like this book which has been going around a lot. [source]

6

Metaphors We Live By

George Lakoff, Mark Johnson

4.2

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, the

Recommended by Kate Raworth and Tristan Harris.

Kate Raworth

I became aware of all the metaphors embedded in the way I speak and, therefore, the way I think about what is and what isn’t possible. [source]