Business Archives

Bill Gates Talks About the Importance of Knowledge in Business

Are you trying to establish credibility in your field? How did Bill Gates do it when he was starting out? Alex Banayan interviewed successful people from a wide range of fields to discover what insights, tricks, and motivations helped them find success. He chose interviewees who started out as unknowns and, thus, lacked credibility. One of these is Bill Gates, who shared how he got people to invest in him. Continue reading to learn what Bill Gates has to say about the importance of knowledge in business, especially as you seek to build credibility.

Scaling Strategies: 4 Ways to Help Your Idea or Business Succeed

Have you ever had an idea with the potential to change your organization, your city, or even the world? How can you give it the best chance to succeed? In The Voltage Effect, economist and professor John A. List offers his advice for how to take things from the small scale to the big stage. Whether you’re an entrepreneur, an activist, or anyone else with a brilliant idea, you can make use of his scaling strategies. Keep reading to find out how to help your idea succeed over time.

How to Understand Your Target Audience & Maintain Momentum

Is your target audience scalable? How can you make sure that it is? Just because your initial audience loves your idea, it doesn’t mean that a larger audience will feel the same way. John A. List provides advice on how to understand your target audience initially and as you grow so that you don’t lose momentum over time. Keep reading to learn how to scale your target audience.

The Importance of Credibility: Tips From Ferriss, Gates, & Angelou

Can credibility be borrowed? Does “fake it ’til you make it” actually work? The Third Door by Alex Banayan is a compilation of what Banayan learned about success—not only from the people he interviewed—but also from the process of pursuing them. From his interviews with Tim Ferriss, Bill Gates, and Maya Angelou, he learned about the importance of credibility. Keep reading to learn how these three life stories illustrate how credibility is a key to success.

The Problems With Leadership and Communication Today

Dare to Lead: Book Overview and Takeaways

What’s the problem with the traditional language leaders use? Why is the relationship between leadership and good communication so important? The language you use to speak to your employees is crucial. If you’re speaking to them in a way that minimizes or silences them, then you won’t have a functioning team that will help you on the path to success. Keep reading to learn why leadership and communication are more important now than ever.

The 4 Common Business Mistakes Executives Make

What are the most common business mistakes executives make? How can you avoid these mistakes to achieve success? Some mistakes and misconceptions are common enough that Keith Cunningham’s book The Road Less Stupid takes the time to discuss them particularly. Note that, as used by Cunningham, the word “stupid” refers specifically to things that you do or accept even though you are smart enough to know better. Below we’ll examine these mistakes so you’ll be able to spot and avoid them.

The Road Less Stupid: Book Overview (Keith Cunningham)

Do you let pride cloud your judgment when it comes to running your business? Do you have goals but no plan for how to reach them? In The Road Less Stupid, Keith Cunningham says that to achieve financial success, you must avoid easy mistakes. He describes the top mistakes that you need to avoid and explains his methodology for thinking through business issues. Read below for a brief overview of The Road Less Stupid.

DEI Programs Are Becoming Controversial—Here’s Why

Why are DEI programs becoming controversial? Do DEI programs even work? What are the arguments being posed against them? Some states are banning Diversity, Equity, and Inclusion (DEI) initiatives, and some companies face boycotts or criticism for implementing them. However, others claim that DEI programs are essential to maintaining cognitive diversity and fair practices. Below we’ll discuss arguments for and against DEI programming, and consider what might be done differently.

The Problem With Pride: Why Leaders Should Stay Humble

What’s the problem with pride in a business setting? How can failing actually help you? Confidence is a great thing to have as a leader or entrepreneur, but it’s another thing to be too prideful. According to The Road Less Stupid by Keith Cunningham, pride can cloud your judgment on important decisions that increase risk for your company. Let’s look at why pride can turn into a problem for leaders.

How to Build a Customer-Focused Company & Stand Out

How to Get Customers and Grow Your Business

Why is it important to focus on customers in business? How can you differentiate from your competitors in the market? Your customers should be the main focus of your company. They’re the people giving you profit, so you should cater to their needs. That being said, you should also find your niche that shows your customers you stand out from competitors. Here’s why you need to focus on creating a customer-focused company that values relationships with consumers.