The Law of Division and the Dangers of Line Extension

The Law of Division and the Dangers of Line Extension

What is the Law of Division in marketing? Why is expanding your brand to new categories dangerous for your company? The Law of Division states that if a market leader wants to enter an emerging category, it needs a new brand name for that category. The Law of Extension expands on that message and says that the credibility you build in one market doesn’t necessarily transfer to other product categories. Therefore, it’s risky to try to expand an existing brand into a new category. Keep reading for more on the Law of Division and the Law of Line Extension.

3 Things You Need to Do Before Your Business Launch

3 Things You Need to Do Before Your Business Launch

How do you execute a successful business launch? What do you need to do before you go ahead and launch your product/service into the market? Once you’ve created your product or service, it’s time to start planning your business launch. To maximize the chances of your launch being successful, there are three things you must do before you go ahead and put your product/service out there. Here are three things you should do as you plan your business launch.

How to Cultivate a High-Creativity Workplace Culture

How to Cultivate a High-Creativity Workplace Culture

What are the key attributes of high-creativity workplace cultures? What can you, as a leader, do to create an environment that fosters creativity but that doesn’t get people off track? A high-creativity workplace culture would have both space and conditions that enable workers to innovate and parse through large quantities of concepts. Leaders of creativity-oriented workplaces need to develop processes to give teams honest feedback and set deadlines to ensure that projects stay on task. Read about the key attributes of high-creativity workplace culture, its benefits, and how to make it work for your organization.

Create a Product That Sells With 3 Easy Steps

Create a Product That Sells With 3 Easy Steps

Do you want to start a business but don’t know what you could sell? How do you create a product or service that’s going to bring in a profit? The first step of starting a business is to create a product or service. Ultimately, your product needs to have worth. In other words, it should make people’s lives better or easier. Ideally, this product or service should also be something that you’re passionate about. Follow these three steps to create a product or service that sells.

Ladder Marketing: Know Your Place in the Hierarchy

Ladder Marketing: Know Your Place in the Hierarchy

What is a marketing ladder and how does it work? Why shouldn’t you pretend your product is number one if it isn’t? Ladder marketing says that the key is to know your position in the marketing hierarchy and acknowledge it in your advertising. If you market as though you are number one, consumers will reject it. Continue on to learn about ladder marketing and the Law of Duality.

There Are Only 2 Types of Working Environments

There Are Only 2 Types of Working Environments

What types of working environments are there? And how do you, as a leader, determine which environment is right for your company? When you consider it from a high level, there are only two types of working environments. These are proficiency- and creativity-oriented environments. When looking at their product and processes, leaders must determine if they want an environment that encourages proficiency or one that promotes creativity. Keep reading for more about the two types of working environments.

The History of Loudcloud: From Thriving to Spiraling

The History of Loudcloud: From Thriving to Spiraling

What is the history of Loudcloud? How did the company go from raking in money to almost bankrupt in a matter of years? How did they manage to survive the dotcom crash? In 1999, Ben Horowitz and Marc Andreessen founded Loudcloud. The company took off running, leading to exponential growth. Then, as quickly as it grew, Loudcloud almost went bankrupt. They were forced to go public and make big company changes. Read on to learn more about the history of Loudcloud.