Business Archives

Gamification Marketing: Leveling Up Engagement

What is gamification marketing? How can you apply game mechanics to your product or service to increase engagement? Gamification marketing involves using game mechanics to give customers a sense of accomplishment. For example, a company might introduce a reward system or competition related to its product. Doing this increases engagement and word of mouth as people generally like to talk about their accomplishments. Keep reading to find out more about gamification marketing.

Sales Prospecting Tips From Mike Weinberg

4 Tips for Selling Yourself Successfully to Customers

Do you regularly prospect for new customers? What is the best way to approach sales prospecting? Sales prospecting kickstarts the entire sales process, yet few business owners give it the time and attention it deserves. In his book New Sales Simplified, sales expert Mike Weinberg stresses the importance of regular prospecting and provides some tips on how to incorporate it into your processes. Keep reading for sales prospecting tips from Mike Weinberg, one of the most renowned and trusted sales experts in the world.

Johann Hari: Why Antidepressants Don’t Always Work

The Three Reasons Why Antidepressants Don't Work

What is the major reason why Johann Hari claims antidepressants don’t work? If antidepressants are not the solution to depression, why are they still popular? According to Johann Hari, author of Lost Connections, the main reason why antidepressants don’t work is that the chemical imbalance that those drugs are designed to treat is rarely ever the true cause of depression. Multiple studies have debunked the imbalance theory, and yet, antidepressants are still used. Hari says this is because big pharma controls much of the drug trial and approval process that authorizes the use of antidepressants. Read on to learn more

Word-of-Mouth Marketing Strategy Explained

What is a word-of-mouth marketing strategy? How can word-of-mouth marketing help you create a contagious product? A word-of-mouth marketing strategy focuses on making a product or idea socially transmissible. If people talk about your product, more people will inevitably buy it. Understanding the importance of a word-of-mouth marketing strategy will help you to create a product that is popular and successful. Discover the powerful impact of a word-of-mouth marketing strategy below.

Contagious: Jonah Berger’s Best Marketing Tactics

What powerful marketing tactics can you find in Contagious by Jonah Berger? Why is it that some new products and ideas gain widespread popularity while others fail to “catch on”? In Contagious, Jonah Berger argues that the driving force behind products and ideas catching on—or, in his words, becoming “contagious”—is word of mouth. Things catch on when lots of people talk about them, and Berger’s best marketing tactics will help you find out how to make that happen. Keep reading for the best marketing tactics from Contagious by Jonah Berger.

Tell a Sales Story: The Secret to Sales Success

What exactly is a sales story? What information should you cover as you tell your prospects about your business and the products/services it sells? Your sales story—the response you give when someone asks you to tell them about your business—is the centerpiece of any sales effort. An effective sales story focuses on the problems you solve for customers and the ways your solution is different from and better than anyone else’s. In this article, we’ll discuss the importance and the characteristics of a compelling sales story, and some things to consider as you draft one of your business.

Sales Methodologies: Which One Is Right for You?

Creating a Positive Emotional Relationship With Money

What are the top six sales methodologies? How do these methods compare to Jordan Belfort’s Straight Line system? In his book Way of the Wolf, Jordan Belford teaches readers how to use the Straight Line selling method. However, this method is just one of many sales methodologies. Here are the top six sales methodologies with sources for learning each.

The 6 Success Myths You Should Stop Believing

What success myths are floating around out there? Which ones do you believe? Real estate entrepreneur Gary Keller identifies six success myths that we’ve been taught. He argues that these beliefs get in the way of our ability to focus on One Thing. Ultimately, they stand in the way of our success. Keep reading to learn about these success myths.

Stretch Yourself: Big Results Rely on Big Thinking

What could you do if you chose to think big and stretch yourself? Is it possible to think too big? Many people fear “going big” or pursuing exceptional achievement in their professional lives because it sounds difficult or like “pie in the sky.” Lowering your sights seems more prudent and realistic than stretching yourself. But thinking big is essential to extraordinary results. Read more to learn why you should think big and stretch yourself.

Customer Prospecting: Who Should You Target?

What is customer prospecting? How do businesses prospect for new customers? What are some things you can do to identify and target prospects that will guarantee sales? Customer prospecting is the first stage of the sales process. It involves defining, identifying, and initiating contact with prospects—customers who are most likely to buy your products/services. In this article, we’ve put together some prospecting tips to help you find and engage with the right prospects.