Business Archives

How to Impress Customers and Influence Their Choices

What impression do you make on your customers? Do you make them want to engage further? Customers filter information through their worldview. This tendency to make quick, lasting judgments means it’s important to make a good first impression with your product and company. It’s important to distinguish first encounters from impressions, to know how to make a good impression, and to understand the power of personal connection. Read on to learn how to impress customers.

The Wealth Quadrant: Why the Rich Get Richer

Which cashflow quadrant are you in? Do you generate income from the work you do (E and S quadrants) or from the assets you own (B and I quadrants)? Which quadrant is the most conducive to building wealth? Robert Kiyosaki uses the concept of the ESBI quadrant to categorize different ways of generating income. The first two quadrants, employees (E) and the self-employed and small business owners (S) are usually dead-ends on the road to wealth. The other two quadrants, big business owners (B) and investors (I), are the most conducive to accumulating wealth because those are the categories in

How to Appeal to Your Customers’ Perspective

Do you understand your customers’ perspective? Do you know how to appeal to that worldview? Seth Godin argues that it’s vital to understand your customers’ perspective—their worldview. He discusses what a worldview is, why it’s important, and how to appeal to a perspective using frames, euphemisms, and oxymorons. Read more to learn about the customers’ perspective.

Robert Kiyosaki: Cashflow Fundamentals

What is cashflow? What are the different types of cashflow channels? Cashflow is the total amount of money you earn and spend, and is the total of your income, expenses, liabilities, and assets. According to Robert Kiyosaki, cashflow is the central difference between generating income in the E (employee) and S (small business owner) quadrants and the B (big business owner) and I (investing) quadrants. Here is how cashflow looks like in the E and S quadrants vs. the B and I quadrants.

3 Reasons Why Traditional Advertising Is Dead

How has marketing changed over time? What accounts for these changes? Seth Godin argues that traditional advertising doesn’t work anymore. He gives three reasons for this and goes on to describe the new age of marketing that we’ve entered. Keep reading to learn more about the end of traditional advertising.

The Problem With Working for Money—It’s a Trap

Why Socioeconomic Status and Depression Are Linked

Why is working for money no longer secure? What are the dangers of relying on employment to generate income? According to Robert Kiyosaki, working for money is no longer a safe bet for financial security, much less financial freedom. He says that people who generate income from the work they do (employees, self-employed, and small business owners) are at a much higher risk today than they were in the past because of the economic changes that took place over the past half-century. Here is what’s wrong with working for money, according to Kiyosaki.

“Not Having Enough Time” Is Not a Good Excuse

Do you have a goal in mind but you don’t pursue it because of “not having enough time”? How can you make more time in your schedule to focus on your goals? Between work, children, errands, friends, exercise, it seems like there is never enough time to work on yourself and your goals. The hard truth is: there will never be more than 24 hours in a day. However, there are methods you can use to find time to work on your goals. Here are Rachel Hollis’s tips for finding more time to focus on your future.

The Top 4 Skills for Women and Girls

What skills should women develop if they want to stand out in the business world? Why is self-confidence one of the most important skills to practice? Girl boss, author, and motivational speaker Rachel Hollis says that there are four skills for women that will help them succeed: self-confidence, persistence, effectiveness, and positivity. She says that women should use these skills as tools to further their lives and careers. Continue reading to learn about the four skills.

John Kotter: A Sense of Urgency Drives Change

What is step 1 in John Kotter’s 8-step model? Why is it important do develop a sense of urgency when initiating change in a company? In his book Leading Change, John Kotter says a sense of urgency is a crucial first step to change because nothing will change if your employees don’t feel it is necessary. Complacency is the first hurdle you must get over if you want to initiate change. Here is John Kotter’s step 1 in his 8-step model for change.

Leading Change Step 2: Form a Guiding Coalition

What does John Kotter mean by “guiding coalition”? Why should you avoid forming a change committee to lead organizational change? Step 2 in John Kotter’s 8-step change model says to create a guiding coalition. This means that you must create a group of impactful change leaders rather than relying on a single person to lead the change. This will convince the rest of your employees to follow the changes. Continue below for more on step 2 of Kotter’s change model.