The World's Best Book Summaries
What does genchi genbutsu mean? How does Toyota use this concept to fix problems during manufacturing? Genchi genbutsu is the Japanese concept of going to the site of the problem to figure out how to fix it. At Toyota, genchi genbutsu is an important principle to follow. Learn more about how Toyota encourages the genchi genbutsu principle, according to Jeffrey Liker’s book The Toyota Way.
What are the three phases of the product life cycle? How can understanding these phases help you tailor your marketing strategy? After calculating your target market’s size and ideal market share, you need to understand what happens to products in the product life cycle. This cycle starts when a product is introduced to consumers and ends when it’s removed from the market. Read on to learn how William M. Luther explains the phases of the product life cycle in his book The Marketing Plan.
What is the difference between process goals vs. outcome goals? Which one is better to pursue? In his book Keep Going, Kleon says that to be creative without feeling overwhelmed or burned out, you have to use your creativity to pursue the right goals. He separates the goals into process goals and outcome goals. Let’s take a look at the difference between these two types of goals.
What is Toyota’s “Respect for People” principle? How does Toyota treat its employees and supply chain partners? Toyota’s principle, “Respect for People,” is one of the two pillars of the Toyota Way. Jeffrey Liker, in his book The Toyota Way, illustrates how Toyota encourages this principle to build a better company. Read more on Toyota’s respect for people, most importantly its employees and supply chain partners.
Are humans inherently good or evil? Does our environment shape who we are? In The Lucifer Effect, psychologist Philip Zimbardo argues that humans aren’t born good or bad. Instead, he theorizes that certain circumstances can cause any good person to become evil. Learn more about why Zimbardo believes humans aren’t inherently good or evil.
What are some examples of consumer behavior? What is the key to understanding what a customer truly wants? There are five common consumer behaviors you must understand to do your best selling. Master salesman Zig Ziglar talks about these behaviors and how to use them to your advantage in his book Secrets of Closing the Sale. Here are five consumer behavior examples to learn from.
What is the growth stage of the product life cycle? What happens during this stage? The second stage of the product life cycle is the growth stage. As William M. Luther says in his book The Marketing Plan, it’s when a product experiences high demand and sales increase. Find out more about the product growth stage below.
Do you need to slow down your life? What’s the key to taking one day at a time? Artist Austin Kleon suggests that to ensure a healthy and productive creative process, you must stay in the moment. In his book Keep Going, he says that you can focus on one day at a time by creating consistent routines. Read below to learn how to take one day at a time using a routine.
Are you looking for a Development as Freedom book review? How was the book received by critics and readers? Amartya Sen’s Development as Freedom argues that freedom is the key to sustaining economic prosperity and the overall welfare of the world’s population. He outlines his own definition of poverty and development, which are both influenced by human rights. Here’s a review and the background of Development as Freedom.
Are you having trouble setting objectives for your business? What is the key to knowing how to create a marketing plan? In The Marketing Plan, William M. Luther emphasizes the importance of setting goals for your business. He explains that an effective marketing plan should include three components: an outline of your business goals, the strategies you’ll use to achieve those goals, and measurable short-term objectives. Here’s how to create a marketing plan with Luther’s advice.