Shortform Books

How to Grow Sales in Business: 2 Areas to Improve

Are you launching a new product soon? How can you guarantee that your product will continue to sell out? Once you’ve launched your first product and are taking sales, 12 Months to $1 Million by Ryan Moran writes that your focus should be on growing your sales. Moran explains how you can achieve 25 sales per day by effectively maintaining your inventory and creating positive buzz. Discover how to grow sales in business and keep the momentum going.

Best Negotiation Tools and Techniques for Strategic Moves

What are the best negotiation tools and techniques? What dodge-and-counterpunch negotiation moves should you use? When negotiating with a partner who’s throwing everything at you, you need to be prepared for their moves. Additionally, you should consider what type of boundaries and conditions you want to set for the negotiation. Discover more about these necessary negotiation tools and techniques below.

Influential Leadership Skills That Will Move Others

What skills do influential leaders possess? How do you use an influential team member to help your company? Influential leaders are those who can get others on board with their ideas. In their book Strengths Based Leadership, Tom Rath and Barry Conchie give advice for people who are highly influential in the workplace, including leaders and employees. Read below to learn more about influential leadership skills.

5 Accountability Exercises: Solve Issues & Preserve Relationships

Are any of your relationships strained because of an unresolved issue? Are you afraid that, if you address the issue, the relationship will be further damaged? Accountability conversations are the discussions we have when someone breaks a promise, violates a commitment, behaves badly, or fails to meet our expectations. In Crucial Accountability, communication and management experts explain how we can have these conversations in a way that resolves the issues while preserving the relationships. Read more for five accountability exercises that will help you implement the ideas in this universally relevant book.

The Autobiography of Malcolm Little: Malcolm X’s Early Life

Why did Malcolm X’s family move frequently when he was a child? What was his experience in school like? How did he get involved in criminal activity? Malcolm X believed that the racism he experienced throughout his childhood to adolescence determined the path he would take as an adult. Racist violence and structural inequality destabilized and discouraged a young Malcolm X—and ultimately led him to spend time in prison. Read more to learn about Malcolm X’s early life, based on his autobiography.

Why Customer Education Should Be in Your Sales Toolbox

Are you an expert on your business’s products and services? How easy is it for prospective customers to understand how your product or service works and benefits them? In Company of One, Paul Jarvis explains how to start and build a company on your own. He contends that customer education is a must, and he outlines what it requires and how it sets your business apart from the competition. Read more to learn why customer education is important and how you can prioritize it in your business.

How to Communicate Clearly: 3 Quick Tips for Accuracy

Do you tend to talk around your message rather than hit the nail on the head? Can you tell whether someone is tracking with you when you’re talking? James Williams explains that expressing yourself accurately and clearly is crucial. If you don’t, the other person will likely misunderstand you, and you’ll fail to achieve your goal for the conversation. He offers three tips for staying clear and on point. Read more to learn how to communicate clearly and get an accurate message across that’s likely to be understood.

How to Maintain Inventory With Outside Funding

Why is inventory management important for small businesses? Where should you get funding to keep your business running? Once you’ve launched your product, you must maintain inventory and keep your product in stock. Running out of your product can be disastrous for your business: It prevents you from making revenue, destroys your sales momentum, and loses customer engagement. Let’s look at how to maintain inventory by receiving funding.

How to Bargain With Information & the Ackerman Model

A woman speaking to a group at an art gallery illustrates positional bargaining

Are you well prepared for a negotiation? How do you make a good bargain that benefits both you and your opponent? When you’re face-to-face at the negotiating table, you want to strike the best possible deal. Experts have great advice on how to take advantage of new information and how to use the Ackerman model to craft your offer. Learn how to bargain by getting all the information you need to master the Ackerman model.

Relationship-Building Leadership: Making a Cohesive Team

Why is relationship-building important in leadership? What type of qualities are required to build relationships in the workplace? Leaders who possess relationship-building skills are great at helping teams work together. They keep the environment positive by making people feel comfortable and respected. Discover more about the relationship-building leadership type, as read in Strengths Based Leadership by Tom Rath and Barry Conchie.