This article is an excerpt from the Shortform book guide to "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk. Shortform has the world's best summaries and analyses of books you should be reading.
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Are you looking for Jab, Jab, Jab, Right Hook quotes about social media marketing? How can marketing guru Gary Vaynerchuk help you better market your business?
Jab, Jab, Jab, Right Hook is a social media marketing book written by Gary Vaynerchuk. Vaynerchuk breaks down how to market on each social media platform and how to make your business stand out from the crowd. Here we have compiled six Jab, Jab, Jab, Right Hook quotes from the book.
Keep reading for six Jab, Jab, Jab, Right Hook quotes.
Jab, Jab, Jab, Right Hook Quotes
In Jab, Jab, Jab, Right Hook, marketing expert Gary Vaynerchuk calls on the sport of boxing to illustrate how to create striking social media content. “Jabs” are interactions that build relationships with your customers and should be thrown far more often than “right hooks,” which are calls to action.
Below are six Jab, Jab, Jab, Right Hook quotes from Vaynerchuk.
“Different platforms allow you to highlight different aspects of your brand identity, and each jab you make can tell a different part of your story.”
The first Jab, Jab, Jab, Right Hook quote explains that every platform has its own unique design, tone, culture, and aesthetic, and native content, which is content that mirrors the form and content of the platform it appears on. For example, user-generated content on Instagram is typically beautiful photos, so native content on Instagram would also be beautiful photos.
Customers go on social media because they want something of value, whether that’s a break from stress or news, or to connect with friends. If you employ native content, your content gives people the same value that they’re seeking. Your company’s posts feel like they’re coming from a real person and your customers are just as interested in reading your posts as they would be in reading their friends’.
“We love displays and symbols and stuff that quickly and silently tells the world who we are. Better yet, we love visual reminders of who we want to be.”
Pinterest was initially used to share fashion, food, and home décor ideas, but now people use it to share all sorts of hobbies. People like Pinterest because it’s aspirational—people pin images of what they’d like their lives to look like, not actually what they are.
“It’s extremely hard to create a trending hashtag and bring people to you. It’s far better to listen, find out what’s trending, and bring yourself to the people.”
The third of the Jab, Jab, Jab, Right Hook quotes is about Twitter trendjacking. Trendjacking refers to using hashtags that are trending to boost the visibility of your tweet. Twitter users regularly look through the list of posts that use the trending hashtags, and if you use a trend, your tweets are more likely to be seen by people outside your existing network.
“It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”
While it’s normal for new platforms to replace old ones, social media is taking over quickly. To get an audience of 50 million, it took radio (which replaced print) eight years. It took TV (which replaced radio) 13 years. It took Instagram (which replaces everything that’s come before it) 18 months.
“One out of every five page views in the United States is on Facebook.”
Over a billion people use Facebook every day. If you aren’t advertising on Facebook then you’re losing out on a huge marketing opportunity.
“Micro-Content + Community Management = Effective Social Media Marketing”
This Jab, Jab, Jab, Right Hook quote shows the importance of regulating the comments section. Many people try to piggyback on popular fan pages to sell their own products or business, which is content that people aren’t interested in, so you need to remove it. You also need to respond to people’s comments and questions.
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Here's what you'll find in our full Jab, Jab, Jab, Right Hook summary :
- Why creating strong social media content is like boxing
- How the rise of social media has brought many changes to marketing
- How to build a connection and then convert a sale