Importance of EBITDA, Explained (+Examples)

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What is EBITDA, and what does it stand for? What’s the importance of EBITDA in business management?

For many top CEOs, EBITDA is one of the most vital metrics in business. EBITDA’s meaning in finance is earnings before interest, taxes, depreciation, and amortization, can affect operations and spending power. Keep reading to find out the importance of EBITDA, and one huge EBITDA example.

EBITDA Explained: Why Do CEOs Use It?

Outsider CEOs resisted focusing on reported earnings, which present a muddled reflection of company performance because of capital expenditures, acquisitions, and other accounting artifacts. Instead, they focused on cash flow and then-innovative metrics like EBITDA (earnings before interest, taxes, depreciation, and amortization). This affected their operations deeply, from how they financed acquisitions to their compensation schemes for employees. EBITDA explained the company’s value and available cash flow in a more meaningful way, helped solidify the importance of EBITDA in the business world, and defined EBITDA’S meaning in finance.

This relentless focus on cash flow also allowed them to avoid counterproductive distractions, such as costly acquisitions for the sake of growth that would later prove unprofitable.

EBITDA Example: John Malone at TCI

John Malone provides a great EBITDA example. Malone believed that the conventional measure of company performance, earnings per share, was a foolish yardstick for the growing cable industry. He saw that higher earnings meant paying more taxes, which would bleed money that could be used to scale a cable company.

Therefore, he ignored EPS, instead focusing on cash flow. In fact, Malone pioneered the use and importance of EBITDA. At the time, EBITDA was a radically new reflection of a company’s cash flow; today, it’s universal in financial analysis, and most business leaders believe in the importance of EBITDA.

Like many acquisitive outsider CEOs, Malone also used debt to finance acquisitions. As described earlier, he saw that growth for cable companies could come more cheaply than expected—depreciation of capital expenditures and interest expenses would reduce taxes, even if the company had healthy cash flow. Furthermore, increasing scale allowed TCI to access cheaper debt, and further showing the importance of EBITDA as a metric.

Through much of his tenure, he maintained a ratio of 5x debt to EBITDA, and his success in acquisitions helped other leaders see the importance of EBITDA for understand cash flow and money available for investments and acquisitions. Malone also structured the debt intelligently to prevent defaults in one loan from cascading and causing systemic problems—in technical terms, he avoided cross-collateralization. (Shortform note: Enron’s downfall was caused in large part because of complicated dependencies between their loans. Read our summary of The Smartest Guys in the Room to learn more.)

This famous EBITDA example catapulted John Malone and TCI to the top. Furthermore EBITDA explained how Malone became successful, and other business leaders began using it as a metric.

How Focus on EBITDA Led to More Cash Flow

As a capital allocator, Malone only invested in projects that provided clear and compelling returns. One project that often did not meet this bar was improving cable infrastructure. Capital expenditures would reduce cash flow, and he did not see the return on investment on upgrading to new technology. Leaning on the importance of EBITDA, he preferred to wait things out. Knowing that implementing new media technology was costly and difficult, he preferred to wait for his competitors to scramble over each other and pave the way first; then he learned from their mistakes and pursued only the paths proven to be economically viable.

He was not shy about one area of investment—joint ventures. At the time of sale, he had developed 41 partnership interests, many in programmers. Among his competitors, he was unique in recognizing the value of investing in cable entrepreneurs and having a mutually beneficial relationship by providing scale to the burgeoning programmers. This also increased cashflow,

Stock Buybacks

Like other outsider CEOs, Malone repurchased a large portion of shares—over 40% of outstanding shares. He took advantage when TCI stock reached especially low multiples. When allocating capital, he would compare the value of buying back stock to making more acquisitions, then make the more profitable transaction. EBITDA’S meaning in finance can’t be overstated; without it, Malone would not have been able to grow TCI, or change the way business leaders see their companies.

EBITDA explained the company’s standing better than other metrics, and John Malone certainly understood the importance of EBITDA when taking TCI from near-bankruptcy to the top of its class.

Importance of EBITDA, Explained (+Examples)

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