What qualifies as a visionary company? What are the truths and myths about companies that endure? In Built to Last, bestselling author Jim Collins and Stanford professor Jerry I. Porras embarked on a six-year research project to 1) identify the characteristics that distinguished the very best companies, and 2) use these insights to create a framework for those who want to build a visionary company of their own. To this end, the authors identified and analyzed 18 visionary companies that performed exceptionally well over a long period of time. Read more to learn about the qualities of a visionary company.
A Visionary Company: What It Is and What It Isn’t










