What’s psycho-logic? How can you use it to persuade people to do something or buy something? It’s essential to acknowledge and tap into the instinctive, unconscious reasoning behind how people make decisions. Whether you’re selling a product, planning a business strategy, or trying to convince people to eat healthful food, the “magic” of unreason can be far more persuasive than logical arguments and facts. Keep reading to learn what Rory Sutherland has to say about the value of psycho-logic and how to use it.
How to Use Psycho-Logic: 3 Ways to Tap Into the Magic of Unreason
