Business Archives

Why Project Scheduling Fails in Project Management

What are the common mistakes to avoid when project scheduling in project management? Why are most managers bad at estimating schedules? According to management expert Scott Berkun, project scheduling is notoriously one of the most difficult aspects of planning any project. In Making Things Happen, he describes the most common mistakes in project scheduling and how you can avoid them. Read on to learn the top mistakes made in project scheduling and Berkun’s tips for project management.

How to Create a Crowdfunding Campaign: The 3 Steps

Why should you start a fundraiser? How do you create a crowdfunding campaign? If you have an idea that might change the world, you should consider starting a crowdfunding campaign. In Bold, Peter Diamandis and Steven Kotler explain the benefits of a fundraiser and how to create one if you think people will invest in your vision. Check out how to create a crowdfunding campaign and make your vision come to life.

What Is Neuralink Technology & What Can It Do?

What is Neuralink technology? What can this technology do? What are brain-computer interfaces? Neuralink is a medical research company working to develop a safe, effective, and affordable brain-computer interface (BCI). BCIs allow people to control devices such as computers and smartphones with their thoughts, but in theory such devices have extensive applications and possibilities. Read on to learn about Neuralink technology, what it can do, and what the future holds for the company.

How to Build Networks in Business & Gain Support

Do you need to make business connections? How do you build networks in business? According to Peter Diamandis and Steven Kotler’s book Bold, one of the most important parts of starting a business is building connections. It’s necessary to have a support network—both in a professional and a personal sense—to keep things running smoothly. Continue reading to learn how to build networks in business.

4 Sales Persuasion Techniques for Conversational Selling

Looking for some sales persuasion techniques? What are the best techniques for convincing a customer to buy something? Author Phil M. Jones has written seven best-selling business books and emphasizes the quality of conversations as the key to persuading customers. In Exactly What to Say, he shares his best sales persuasion techniques and key phrases that appeal to the customer’s subconscious mind. Read on for Jones’s best sales persuasion techniques, according to the advice in Exactly What to Say.

Design Phase in Project Management: Tips for Success

What is the design phase in project management? How should the project manager handle this stage of the project? In Scott Berkun’s book Making Things Happen, he explains what a manager can do during each phase of a project to ensure its success. During the design phase in project management, he says it’s important for the manager to foster the design team’s creativity. Read on to learn Berkun’s tips for handling the design phase in project management.

Project Management Issues: How to Avoid & Handle Them

What are some avoidable project management issues? What should you do as a manager when a problem occurs? In Making Things Happen, Scott Berkun explains how good project leaders are able to avoid or mitigate project management issues by following some best practices. He argues that being accountable and making a plan of action are the keys to handling most project issues. Read on for an overview of Berkun’s advice for avoiding or handling project management issues.

How to Save a Failing Business & Avoid Major Pitfalls

Are you a business owner? Is your business failing to make money? One of the hardest parts about being a business owner is seeing your company struggle. There are many reasons why a business might fail, but there are ways to come back from these pitfalls. Let’s look at how to save a failing business and turn things around for the better.

Fear Appeal in Advertising: Is It Effective?

What is fear appeal advertising? Is it an effective advertising technique? In Ca$hvertising, Drew Whitman offers insider tricks on how to craft the most compelling, money-generating ads for your business. He argues that most advertisers don’t recognize that their ads must address core human needs, including avoiding fear or threats, to gain the attention of consumers. Keep reading to learn why a fear appeal in advertising is effective, according to Whitman.

The 2 Problems With a Culture of Fear in the Workplace

What is a culture of fear like at work? What are the problems with leading with fear? In The Fearless Organization, Amy C. Edmondson says that, despite the clear benefits of psychologically safe workplaces, many companies don’t install them. Instead, they continue to take a fear-based tactic that comes with two key problems. Continue reading to learn the problems with a culture of fear in the workplace.