Business Archives

How to Get Facebook Settlement Money: Claim Your Share

Wondering how to get Facebook settlement money? If you submit a claim, how big could your payment be? In December 2022, Facebook’s parent company, Meta, settled a $725 million class-action lawsuit after the company shared or made private user data accessible to third parties without users’ permission. If you were a Facebook user, you may be eligible to claim a portion of the settlement. Read on to learn how to apply to get a portion of the Facebook settlement before the deadline.

How to Launch a Business Using the Ready-Fire-Aim Strategy

What’s the easiest way to figure out how to reach customers? Why should you experiment with multiple versions of your product? In Ready, Fire, Aim, Michael Masterson argues that you shouldn’t try to perfect your product before putting it on the market. Rather, you should go ahead and put variations of it out there. Then, let that experience help you perfect your marketing strategy. Continue reading to learn how to launch a business in Masterson’s unorthodox way.

The Disadvantages of Data Analytics in Product Development

What are the disadvantages of data analytics in product development? How can hard data fail to support business innovation? In his book Competing Against Luck, Clayton Christensen challenges the conventional thinking around business innovation and highlights the disadvantages of relying solely on data analytics to guide decision-making. Christensen argues that this approach often leads to disappointment. Keep reading to learn the two key disadvantages of data analytics in business, according to Christensen.

Unraveling Consumer Expectations: The Key to Innovation

Why is it important to understand consumer expectations? How can it drive product innovation and success? In today’s competitive business landscape, understanding what motivates consumers is paramount to achieving success. According to Clayton Christensen’s book Competing Against Luck, by aligning products with consumer expectations, companies can accurately predict their success in the market. Keep reading to learn how to truly understand consumer expectations, according to Christensen.

Set Up a Management Team Structure to Optimize Your Business

Do your managers efficiently and consistently manage your business’s daily operations? Or, do operational tasks constantly distract you from leading your business? If you have a successful business and want to keep it hitting on all cylinders, you need effective systems. A well-structured management team can oversee these systems, ensure smooth operations, and optimize your business over the long haul. That frees you up to focus on leadership and business growth. Read more to learn how to set up an effective management team structure.

Interviewing Customers: A Guide for New Product Development

Want to learn about interviewing customers? How can customer interviews guide new product development? If you want to know how to truly comprehend customer expectations, the answer lies in the art of interviewing customers. According to Clayton Christensen, by delving into their stories, you can uncover the motivating factors behind their purchases and gain invaluable insights for innovation. Read on to learn how interviewing customers can guide product innovation, according to Christensen.

How to Expand Your Business: 3 Ways to Break New Ground

Would you like to increase your business’s earning potential? Do you feel like you’ve gone as far as you can with the products and services you already have? It might seem as though you’ve tapped out your customer base and have nothing new to offer. Veteran entrepreneur Michael Masterson shares three ways to build on your success and break through to new territory with new products and new customers. Keep reading to learn how to expand your business with Masterson’s methods.

The 3 Essential Elements of a Customer-Focused Strategy

What is a customer-focused strategy in business? How can you use it to generate more business growth and success? Clayton Christensen argues that, in today’s competitive landscape, achieving business success requires more than just offering a good product or service. He claims that a customer-focused strategy is what it takes to win over customers in the long term and truly satisfy their expectations. Read on to learn Christensen’s explanation of a customer-focused strategy in business.

How to Sustain Business Growth: Switch From CEO to Adviser

Once your business has achieved success, how should your role change? Should you grow by merger and acquisition or go public? In Ready, Fire, Aim, Michael Masterson explains that successful, multimillion-dollar businesses progress through four stages of development: launch, expand, optimize, and sustain. For this last stage, he recommends moving to an adviser role and focusing on tactics that promote continued growth. Read on to learn how to sustain business growth with Masterson’s strategies.

From Good to Great: Why Consistency in Business Matters

How does consistency in business create more success? What strategies can you use to create consistent business procedures? In Clayton Christensen’s book, Competing Against Luck, he argues that the secret to business success lies in the power of consistency. By establishing repeatable procedures and ensuring consistent results, businesses can guarantee customer satisfaction and loyalty. Read on to learn Christensen’s strategies for establishing consistency in business.