Business Archives

Russell Brunson’s 10x Secrets: 3 Tips for One-to-Many Selling

What false beliefs do customers often hold? What’s the best way to address their concerns? When you sell to a large audience, how should you adjust your presentation? Selling to a big crowd is not the same as selling to an individual or small group. Russell Brunson shares tips on adjusting your techniques in a way that leverages the differences associated with a large audience. Continue reading to learn Russell Brunson’s “10x secrets.”

The Importance of Employee Benefits & Supporting Workers

How to Be Persuasive and Always Get What You Want

What’s the importance of employee benefits? What types of benefits do employees deserve? Jason Fried and David Heinemeier Hansson recommend supplying your team with generous benefits to make them want to stay at your company for the long haul. Retaining your current employees by offering them benefits is more effective than replacing them. Check out the reasons why it’s better to offer more benefits than replace employees.

Peter Drucker: Innovation and Management’s Connection

How do management and innovation go hand-in-hand? Where does innovation come from? Managers are responsible for keeping an organization afloat. In addition, says Peter Drucker, innovation is required by managers to steer their business toward the future, which requires experimenting with new ideas. Here’s how managers can use innovation to put their business on the right path.

Why Is Amazon So Successful? Here Are Jeff Bezos’s 4 Reasons

Why is Amazon so successful? How does Amazon set itself apart from other businesses? When Amazon made over $100 billion in sales in a single year for the first time, Jeff Bezos reported that it’d achieved that volume faster than any other business. In Invent and Wander, Bezos attributes Amazon’s success to its workers and to the company’s culture. Continue reading to learn more about the cornerstones of Amazon’s success.

How to Choose a Target Market: Tips From Russell Brunson

How to Find Your Target Audience and Competitors

Why is marketing easier when you understand basic human needs? How much do you know about the ability and desire of potential customers to spend money on your product? Russell Brunson made his name selling online marketing tools specializing in sales funnels. He contends that to successfully launch a business, you must start by solidly identifying your market. Until you know whom you’re aiming at, you can’t effectively come up with details for your offer. Keep reading to get Brunson’s advice on how to choose a target market for your product.

Why Adaptability in Business Is Important and How to Achieve It

What does adaptability in business look like? How can being adaptable keep your company afloat? Adaptability in business means being willing and able to adjust your business model or processes to better meet the changing needs of your customers. Learning how to be adaptable can make your business stronger and more likely to succeed. Read on to learn how to make your business more adaptable and what benefits this can bring.

The United Auto Workers Union Strike: Background & Views

Does the public support the United Auto Workers union strike? Who does the strike affect the most? More than 34,000 members of the United Auto Workers union have been on strike for over a month, halting production at key plants. Polls show strong public support for the striking workers, which suggests sentiment may be shifting toward unions in the US. Continue reading for a background on the UAW strike and the opinions surrounding it.

How to Create Effective Teams In an Organization

Do your employees work well together? How do you build a team that enhances each other’s strengths? In It Doesn’t Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson share their perspectives on treating employees as a long-term investment. Doing so makes your organization a more effective and satisfying place to work. Let’s discuss their tips for learning how to create effective teams in an organization.

Peter Drucker’s Top 3 Innovative Strategies in Business

What are the top innovative strategies in business? Is it easy to find a market that has no competition? In The Essential Drucker, Peter Drucker lays out three different approaches that managers can apply to entrepreneurial endeavors. These include innovations that establish preeminence in a market, those that improve upon competitors’ work, and those that identify a specialty niche with no competition. Discover more about these innovative strategies so you can apply them to your business.

Jeff Bezos’s Leadership Style: Looking Ahead to the Future

What’s Jeff Bezos’s leadership style? How does Amazon stay in the lead in the market? To maintain Amazon’s market leadership, Bezos and the rest of his leadership team focus on the company’s success in the future, not on its current quarterly statements. Bezos explains his insistence on making decisions that pay out in the long run. Check out how Bezos makes judgment calls to be the best leader for Amazon.