Business Archives

What Causes Trust Issues? Dishonest Marketing

What is the tragedy of the commons? How can mistrust in corporations lead to the mistrust of our peers? How can we work on becoming more trusting in the future? The tragedy of the commons is the concept that everybody shares common resources and if we all respect them, then everybody can prosper. But, inevitably, a minority of the population will take advantage of the trust system and ruin the commons for everybody. Companies everywhere do this to us every day and it causes inherent mistrust of others. Keep reading to learn what causes trust issues and what we can

Productive Paranoia: Thriving in Uncertainty

What is productive paranoia? Can being paranoid about the future of your business do you any good? There’s no telling what kind of unfortunate event is going to happen, but given an unstable, constantly changing world, disruptions are inevitable. When disaster strikes, there won’t be time to think—you need to act fast. This is where productive paranoia— comes in. Here is how productive paranoia can shield your business from sudden disruptions.

Multipliers and Diminishers: The Two Types of Leaders

What is the difference between a multiplier leader and a diminisher leader? What are the traits of multipliers and diminishers? According to the authors of Multipliers, there are two types of leaders: Multipliers and Diminishers. Multipliers bring the most out of their team’s abilities and they inspire and push them to do their best. Diminishers only access a small portion of their team’s abilities and prefer to rely on their own intelligence. Keep reading to learn more about Multipliers and Diminishers

Planning a Business Startup: Questions to Ask Yourself

Do you have a business idea in mind? What are some business startup questions you could ask yourself as you plan its execution? The startup stage of any company is one of the most uncertain, but at the same time, most exciting periods in the business life cycle. You should use business startup questions to help you flesh out your idea and articulate a plan for its execution. Here are some business startup questions to take your idea from conception to inception.

5 Surefire Strategies to Increase Your Revenue

Are you looking to increase your business revenue? What are some of the most effective strategies to amp up your revenue numbers? Revenue is the backbone of your business. Your company’s survival depends on your revenue numbers. Below, we will highlight five strategies that can help you increase your business revenue, and consequently, profit. Here are five surefire strategies to increase your business revenue.

Target Demographics: Traditional vs. New Stats

What are target demographics? What is the difference between traditional and new demographics? Target demographics are basically segments of the population that you aim to target with the products/services you sell. There are two kinds of target demographics: traditional demographics (age, sex, income, race, and location) and new demographics (beliefs, skills, interests, and values). Keep reading to learn about the two types of target demographics and some tips on how to create products based on your target market.

How to Create a One-Page Business Plan (+Template)

Why should you write a one-page business plan? What information should it cover? Business plans can be long and super-detailed, but they don’t have to be. In fact, a one-page business plan can sometimes be better and more persuasive than a comprehensive document. This one-page business plan template will help you outline the key facets of your business idea.

4 Tips for Introducing a New Product Into the Market

Are you entertaining the idea of introducing a new product? What are some tips for making your product launch go as smoothly as possible? Introducing a new product to your audience can be nerve-wracking. Fortunately, there are some strategies to help you ensure that your product launch is as successful as possible. Here are some tips to bear in mind as you are introducing a new product to your audience.

5 Tips for Creating an Irresistible Marketing Offer

How do you create a marketing offer? What are the key elements of an effective marketing offer? A good marketing offer can boost your sales more than the most expensive promotional campaign can. A successful offer consists of three elements: 1) alignment with your audience, 2) enticing promise, and 3) the right timing. Here are five tips for creating a marketing offer that hits all three.

Continuing Development Post-Launch: Tips for Startups

So, you’ve just launched your business, and now what? What are you supposed to during your project’s post-launch? The work doesn’t end once you’ve launched your product. An essential element of success is what happens at the post-launch stage. To maximize the chances of your product offering being successful, keep your business moving forward through self-promotion and ensuring profitability. Here are some tips on what to do post-launch to give your startup the best chance of success.