Elizabeth Shaw

Elizabeth graduated from Newcastle University with a degree in English Literature. Growing up, she enjoyed reading fairy tales, Beatrix Potter stories, and The Wind in the Willows. As of today, her all-time favorite book is Wuthering Heights, with Jane Eyre as a close second. Elizabeth has branched out to non-fiction since graduating and particularly enjoys books relating to mindfulness, self-improvement, history, and philosophy.

Clayton Christensen: Jobs to Be Done Marketing Theory

Do you want to understand Clayton Christensen’s jobs to be done theory? How can this strategy help you figure out what your customers really want? Clayton Christensen’s jobs to be done theory can help you to better understand your customers and improve your marketing skills. You can learn about the best ways to market your product with an explanation of Christensen’s popular milkshake marketing tactic. Find out more about Clayton Christensen’s jobs to be done theory below.

The Importance of Family Culture: Examples and More

What is the importance of family culture? How can you create one in your own home? A family culture is made up of the priorities, values, and attitudes that help a child know how to behave. In this article, you’ll find out about the importance of family culture, how you can create one, and examples of family cultures. Learn about the importance of family culture below.

How to Love Your Job in 3 Simple Steps

Do you want to know how to love your job? How can you make sure your career is fulfilling? If you want to know how to love your job, you just need a helpful strategy. Figure out what motivates you, adjust your career as new opportunities come along, and learn how to manage your resources. Keep reading to find out how to love your job.

Become a Chief Energy Officer and Motivate Your Staff

What is a chief energy officer? How can becoming one improve your leadership skills? A chief energy officer is someone who shares positive energy with those around them. Anyone can be a chief energy officer, but leaders, in particular, can benefit. Being a chief energy officer makes you instantly more likable, inspirational, and persuasive—making you a better leader. Find out more about being a chief energy officer below.

Are You Living With Integrity? Find Out Now

What Is the Secret to Living a Happy Life?

Do you want to know more about living with integrity? How can having integrity improve your career and personal relationships? Living with integrity is all about the small decisions you make every day. Over time, making the wrong decisions can have harmful consequences. Evaluating the way you live your life is important to do before you go too far down the wrong path. Find out if you’re living with integrity and what that means.

The Key to Making Better Decisions: Forget Experience

Do you find it hard to make decisions? What is the key to making better decisions? Clayton Christensen shows how economic theories can help us with making better decisions in his book How Will You Measure Your Life? Find out why experience isn’t the best guide for your decisions and why you should use theories instead. Keep reading to learn about making better decisions.

How to Deal With Energy Vampires in the Workplace

What is an energy vampire? Can knowing how to deal with energy vampires improve your success in the workplace? An energy vampire is someone who drains the positive energy from people around them. In the workplace, an energy vampire can be very disruptive, damaging team morale and the success of projects. Knowing how to deal with energy vampires can help you focus on the right thing and increase positivity in the workplace. Read on to find out how to deal with energy vampires.

The Emergent Approach (and When to Use One)

What is an emergent strategy? How can an emergent approach in business lead to success? What is the difference between a deliberate and emergent strategy? An emergent strategy is a business strategy that adjusts as the situation changes. Rather than being static, an emergent approach changes as events unfold. The emergent approach for business is an important tool and you should know when to use one. Read on to learn more about the emergent approach in business.

How to Make a Positive Change in Your Life Today

Do you want to know how to make a positive change in your life? How can positive thinking help you get what you want? The key to making a positive change in your life is to think positively. Positive thinking can help you take control of your life, turn your visions into reality, and overcome obstacles, giving you the best chance of changing your life for the better. Find out how to make a positive change in your life below.

How to Be More Employable: Experience Is Everything

Looking for advice about how to be more employable? How can you get the job you really want? The “schools of experience theory” is all about how to improve employability. If you want to know how to be more employable, you should learn to apply this theory to your own career. Find out how to be more employable today.