The World's Best Book Summaries
What is Kindra Hall’s Stories That Stick about? What are the main takeaways of the book? In Stories That Stick, Kindra Hall discusses why stories are so powerful, explains what makes a good story, and introduces four core story models. She also includes prompts to help you build a stockpile of compelling stories. Read below for a brief overview of Stories That Stick.
Want to learn about Competing Against Luck by Clayton Christensen? What does it take for a new product to be successful? Unlock the secrets to launching successful products with Competing Against Luck by Clayton Christensen. No more relying on luck or guesswork—Christensen reveals a powerful framework for understanding consumer demand and the way people buy products to accomplish specific tasks. Read on for an overview of Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen.
Why is storytelling important in business? How do stories allow you to build connections? Stories have a massive role to play in business. They can convince customers to buy your product because of the connection you’ve built with them, and there’s even scientific proof that they increase empathy in listeners. Let’s dive into the importance of stories in a business setting, according to Kindra Hall’s book Stories That Stick.
What are the Doblin Innovation Firm’s 10 types of innovation? How do disruptive innovations fit into these categories? A disruptive innovation is a product or service that is either entirely unprecedented or so vastly different from earlier versions that it has to be used differently. Larry Keeley, the cofounder of the Doblin Innovation Firm, categorizes disruptive innovations into 10 categories. Continue reading to learn more about Doblin’s 10 types of innovation.
What is the first of the Three Ways from The Phoenix Project? How can you create a faster, more efficient workflow among your IT team? In their book The Phoenix Project, authors Kim, Behr, and Spafford lay out the three ways to improve your IT department. The First Way involves improving the department’s workflow, which isn’t always an easy task. Here’s a look at The First Way and how you can increase the speed of your IT department.
What are the four components of storytelling? How do you tell a good story that wows your audience? For a story to make an impact, it has to be a good one. Thankfully, according to Kindra Hall’s book Stories That Stick, there’s a simple recipe for crafting a compelling story. Keep reading to learn how to tell a good story with these four key components.
Do you want your product to be the best in the market? What are Blue Ocean Strategy‘s recommendations for boosting innovation in business? In Blue Ocean Strategy, innovation is described as one of the most important factors to consider when creating a product that acts as a better alternative to your competitors. Coming up with innovative products is easy when you carefully examine what your target audience is looking for. To give your product a unique edge, keep reading.
Is there a secret to new product innovation? How can you design a new product that customers want to buy? In Competing Against Luck, renowned business consultant Clayton Christensen teaches you how to identify the tasks your customers want to accomplish to fuel new product innovation. He shares his framework for uncovering hidden customer expectations and crafting unique experiences. Read on to learn Christensen’s techniques for new product innovation in business.
What work do you admire? What if you could make your own version of it? How does reverse engineering enhance creativity? Ron Friedman argues that doing great work isn’t just about being talented or working hard. It’s about learning from the greats in your field by reverse engineering their creations. He explains how to reverse engineer the work you love and make it your own. Read more to learn how reverse engineering works and how to make it work for you.
What are the biggest innovation challenges? How are these issues undermining business projects? Some experts have sought to explain why so many innovation projects fail by examining market mechanisms that work against innovators. Geoffrey Moore’s Crossing the Chasm and Clayton Christensen’s The Innovator’s Dilemma offer two such explanations. Keep reading to learn about innovation challenges that arise while marketing to customers.