The World's Best Book Summaries
What is the Scrum method? How is the Scrum method better than traditional management methods? Although it’s widely used in software engineering today, the Scrum method was first introduced in 1995 by software developer and management expert Jeff Sutherland. Despite the fact that his book Scrum never took off, the Scrum method itself did. Here’s a look at the Scrum method and its origins.
What does market share mean? How do you calculate market share? According to William M. Luther, market share is the percentage of sales earned by a specific company. He explains how to calculate market share in his book The Marketing Plan. Keep reading to learn the meaning of market share and Luther’s advice on acquiring market shares.
What are the qualities of a good salesman? How can you convince a customer to buy your product? In Secrets of Closing the Sale, salesman and public speaker Zig Ziglar reveals how you can greatly increase your chances of closing your sales. He lists six qualities that every good salesman must exhibit to boost their sales numbers. Here are the six qualities of a good salesman that Ziglar stands by.
What is market size? How can you determine the size of your market? Estimating the size of your market is crucial for business. In his book The Marketing Plan, William M. Luther explains how to determine market size so you can find the total number of potential buyers and the revenue you’ll generate from those buyers. Continue reading to learn how to determine market size.
What does assessing the market mean? How can you tell how profitable your intended market is? By assessing the market, you can determine how much profit you can potentially make from selling your product. In The Marketing Plan, marketing expert William M. Luther explains how to conduct a full market assessment by defining your market size and share. Let’s walk through why assessing the market is important and how to do it.
What can you learn from Scrum by Jeff Sutherland? Why does the Scrum method work better than traditional management systems? According to software developer and management expert Jeff Sutherland, the methods most companies use to build products are misguided and lead to inefficiency. Too much time is spent planning, too much energy is wasted on unimportant tasks, and not enough emphasis is placed on flexibility. That’s why he came up with the Scrum method. Here’s a brief overview of Jeff Sutherland’s Scrum.
What is customer empathy? How can you understand how your customer is feeling? In Secrets of Closing the Sale, Zig Ziglar emphasizes the importance of putting yourself in the customer’s shoes. Even if you don’t share their feelings, you can understand how to cater your pitch to their specific needs. Read more on the importance of customer empathy when pitching a product.
Do your customers bring up objections? Do you need to know how to handle objections in sales? In his book Secrets of Closing the Sale, salesman and author Zig Ziglar goes over three techniques to address customer objections. These techniques include addressing objections immediately, appealing to logic and emotion, and staying calm. Below, we’ll go over the three techniques on how to handle objections in sales.
What is Zig Ziglar’s Secrets of Closing the Sale about? What are the main takeaways from his book? The process of selling can seem mysterious and incomprehensible. In Secrets of Closing the Sale, Zig Ziglar explains what qualities you must develop as a salesperson, how customers tend to behave in sales situations, and the strategies you can employ to maximize the impact of your pitch and close the sale every time. Here’s a brief overview of Secrets of Closing the Sale by Zig Ziglar.
Do you want to take your business to the next level? What can you, as a business owner, do to increase your customer satisfaction and improve your company’s bottom line? With business—as with anything in life—there’s always room for improvement. Once your business starts turning profit, the next step is to identify ways you can improve so you can keep growing and adding value to your customers. Here are four strategic tips on how to improve your business’s bottom line.