The World's Best Book Summaries
Are you constantly distracted? Do you need a place to air out your creativity? In Keep Going, artist Austin Kleon advises disconnecting from the world to be your most creative self. To disconnect, he says to make a creative space and slow down your life. Here’s how to disconnect from the world and connect with your inner artist.
What is William M. Luther’s book The Marketing Plan about? What should you take away from the book? In The Marketing Plan, management and marketing expert William M. Luther outlines the variables that impact both the immediate and long-term success of your product or service. He encourages analyzing how these variables impact your business so that you can develop an effective business plan. Read on for a brief overview of The Marketing Plan.
What is Toyota’s company history? How did lean manufacturing become popular? In The Toyota Way, Jeffrey Liker recounts Toyota’s history as a car manufacturing company. He explains the beginning of the Toyota Production System, better known as lean manufacturing. Continue reading to learn more about the history of Toyota.
What is Keep Going by Austin Kleon about? What are the main takeaways of the book? In Keep Going, Austin Kleon provides methods for overcoming emotional obstacles to creativity. He suggests an approach to creativity that finds joy in the process of making art, rather than the external rewards it might bring you. Keep reading for a brief overview of Keep Going.
What is the introduction stage of the product life cycle? What happens to products during this stage? In The Marketing Plan, marketing expert William M. Luther gives a brief overview of the first stage in the product life cycle. When products enter this stage, there are very few competitors but rarely any revenue is made. Let’s look at the pros and cons of entering the market during the introduction stage of the product life cycle.
How does Toyota use lean manufacturing at the factory level? How does it make production more efficient? In The Toyota Way, engineering professor and lean manufacturing consultant Jeffrey Liker describes the work practices known as lean manufacturing. Liker uses Toyota’s use of lean manufacturing to show how it works. Below we’ll look at how Toyota’s lean manufacturing is implemented at the modeling stage.
What are examples of outcome goals? Why should you avoid pursuing outcome goals? According to Austin Kleon in his book Keep Going, outcome goals are unhealthy because they focus more on the result and less on the process. This especially applies to people working on a creative project. Here are two outcome goals examples and why Kleon says you should avoid them.
What does genchi genbutsu mean? How does Toyota use this concept to fix problems during manufacturing? Genchi genbutsu is the Japanese concept of going to the site of the problem to figure out how to fix it. At Toyota, genchi genbutsu is an important principle to follow. Learn more about how Toyota encourages the genchi genbutsu principle, according to Jeffrey Liker’s book The Toyota Way.
What are the three phases of the product life cycle? How can understanding these phases help you tailor your marketing strategy? After calculating your target market’s size and ideal market share, you need to understand what happens to products in the product life cycle. This cycle starts when a product is introduced to consumers and ends when it’s removed from the market. Read on to learn how William M. Luther explains the phases of the product life cycle in his book The Marketing Plan.
What is the difference between process goals vs. outcome goals? Which one is better to pursue? In his book Keep Going, Kleon says that to be creative without feeling overwhelmed or burned out, you have to use your creativity to pursue the right goals. He separates the goals into process goals and outcome goals. Let’s take a look at the difference between these two types of goals.