What Is the Product Vision and Strategy Approach?

What Is the Product Vision and Strategy Approach?

Is there a better approach to product development than roadmapping? How is creating a product vision and strategy beneficial to development? The process of roadmapping may be wasting your company’s time and resources. Instead, you should be using the product vision and strategy approach. The key benefit is that this approach is more flexible than a roadmap. Here’s what you need to know about creating a product vision and a product strategy.

To Grow Your Audience, Temper Your Expectations

To Grow Your Audience, Temper Your Expectations

Have you established your personal brand online? What can you do to keep growing your audience so you can make more money? According to social media expert Gary Vaynerchuk, even if you manage to start a personal brand and establish a community of followers, that doesn’t mean your journey is over. You now have the tough job of keeping it going to grow your audience. Here is what Vaynerchuk has to say about growing your online audience.

The Best 3 Product Framing Strategies

The Best 3 Product Framing Strategies

What are the three product framing strategies? What are the benefits of framing during the product development process? The purpose of product framing is to make sure the product development team is on the same page, and to identify the risks the company will be taking during the product discovery process. There are three methods for doing this: opportunity assessment, the customer letter technique, and startup canvas. Learn about each of the three product framing techniques below.

Nudge: Book Review, Context, and Reception

Nudge: Book Review, Context, and Reception

Are you considering reading Nudge by Richard H. Thaler and Cass R. Sunstein? Do you want to read a Nudge book review before you make the purchase? In Nudge, the authors explain that people are not the eminently rational beings that appear in most economic theories—so-called homo economicus—but instead, are fallible and often irrational economic actors prone to all sorts of biases. This book was revolutionary and even influenced policymakers when it came out in 2008. Keep reading for a full Nudge review with commentary on its approach and context.

The 8 Ways to Monetize Your Personal Brand

The 8 Ways to Monetize Your Personal Brand

Are you growing your personal brand and want to know how to monetize it? What steps can you take to turn your passion into a business? In his book Crush It!, Gary Vaynerchuk gives advice on how to create and grow your personal brand. He also provides some tips on how to monetize it once it’s up and running. Here are Vaynerchuck’s tips along with a discussion about the growth of online influencers.