The World's Best Book Summaries
What was the Theranos Walgreens deal? How did this deal fail and what did it mean for Theranos? The Theranos Walgreens deal was a commitment by Theranos to provide Edison products to Walgreens locations. Despite not having the product, Theranos defrauded Walgreens, who eventually ended their agreement. Read more about the Theranos Walgreens deal.
Are you looking for habit loop examples? Can these examples help explain the habit loop? In habit loops, we respond to cues and seek rewards. These habit loop examples explain how this works and why we respond to it. Keep reading for three habit loop examples and their explanations.
What was the Theranos fraud? How did the company defraud investors and the public? The Theranos fraud began with a business idea. Founder Elizabeth Holmes patented a product that performed blood work using blood from a finger prick. However, the product never existed. Keep reading to find out more about the Theranos fraud.
What is a brand narrative? How does having a brand narrative lead to better marketing strategies? A brand narrative is the story that your brand follows. You can create a brand narrative that confuses customers on the unique elements of your brand, or give your brand a character or a background. Read more about how you create a brand narrative.
What is The Power of Habit book? Why is it important to understand how and why we develop habits? The Power of Habit book by Charles Duhigg explains how we form habits, and how to use this system to form good habits. The book also offers a step-by-step guide for changing your habits. Read more about The Power of Habit book.
What does writing a logline mean? What are the best tips for writing a logline? Writing a logline is one of the challenges of creating a brandscript. Your logline is a short, usually one-sentence description that usually refers to a movie. You can also use them in your storybrand. Read more about writing a logline and how to write a great one.
Who were the Theranos investors? How did Theranos and Elizabeth Holmes use psychological biases to convince investors to hand over their money? The Theranos investors included business powerhouses like Henry Kissinger and George Shultz. These people gave more legitimacy to the business, and psychological biases helped convince them that Elizabeth Holmes and Theranos were on their way to the top. Read more about the Theranos investors and how Holmes was able to deceive them.
What is transformation marketing? Is it effective? How can you work it into your brandscript? Transformation marketing is part of your hero’s journey. Along the way in your brandscript, your hero will learn new ideas and skills that will help transform them to the person who needs your product. Read more about transformation marketing and how it works.
What does it mean to have a gambling habit? Is it possible to break a gambling habit? A gambling habit is an addiction and it can be very difficult to break. But like other habits, it is possible to break a gambling habit. Read more about what it means to have a gambling habit.
What’s a storybrand agreement plan? Why is this an important part of writing your brandscript? A storybrand agreement plan is the step in your storybrand where your hero finds out how to get the thing they want. This is an important part of your storybrand because it transitions to selling the product. Read more about a storybrand agreement plan and how to write one.