The World's Best Book Summaries
Do you want to know how to form a habit? How does the system of cravings and rewards help us form habits? Knowing how to form a habit can help you break bad habits and form good new habits for the future. To make the most of your habits, you need to understand cravings and the reward cycle. Keep reading to find out how to form a habit.
What was the Theranos Edison? What did this product do and did it work? The Theranos Edison was the supposed main product of Silicon Valley health startup Theranos. According to the company, the Theranos Edison was a small machine that could do complete bloodwork with blood from a fingertip prick. Read more about the Theranos Edison and what happened to it.
Do you want to know how to change your eating habits? How can understanding why we form habits help you change how you eat? Before you learn how to change your eating habits, you need to understand how our brains form habits in the first place. Doing this can help you rewire your habits in a more positive way. Keep reading to find out how to change your eating habits.
What was the Theranos Walgreens deal? How did this deal fail and what did it mean for Theranos? The Theranos Walgreens deal was a commitment by Theranos to provide Edison products to Walgreens locations. Despite not having the product, Theranos defrauded Walgreens, who eventually ended their agreement. Read more about the Theranos Walgreens deal.
Are you looking for habit loop examples? Can these examples help explain the habit loop? In habit loops, we respond to cues and seek rewards. These habit loop examples explain how this works and why we respond to it. Keep reading for three habit loop examples and their explanations.
What was the Theranos fraud? How did the company defraud investors and the public? The Theranos fraud began with a business idea. Founder Elizabeth Holmes patented a product that performed blood work using blood from a finger prick. However, the product never existed. Keep reading to find out more about the Theranos fraud.
What is a brand narrative? How does having a brand narrative lead to better marketing strategies? A brand narrative is the story that your brand follows. You can create a brand narrative that confuses customers on the unique elements of your brand, or give your brand a character or a background. Read more about how you create a brand narrative.
What is The Power of Habit book? Why is it important to understand how and why we develop habits? The Power of Habit book by Charles Duhigg explains how we form habits, and how to use this system to form good habits. The book also offers a step-by-step guide for changing your habits. Read more about The Power of Habit book.
What does writing a logline mean? What are the best tips for writing a logline? Writing a logline is one of the challenges of creating a brandscript. Your logline is a short, usually one-sentence description that usually refers to a movie. You can also use them in your storybrand. Read more about writing a logline and how to write a great one.
Who were the Theranos investors? How did Theranos and Elizabeth Holmes use psychological biases to convince investors to hand over their money? The Theranos investors included business powerhouses like Henry Kissinger and George Shultz. These people gave more legitimacy to the business, and psychological biases helped convince them that Elizabeth Holmes and Theranos were on their way to the top. Read more about the Theranos investors and how Holmes was able to deceive them.