Implication Questions (SPIN Selling)—Turn Needs Into Sales

Implication Questions (SPIN Selling)—Turn Needs Into Sales

What are SPIN selling implication questions? How can they help you succeed in the SPIN selling method? Implication questions are the “I” in the SPIN selling approach. Used in large sales, they’re sophisticated questions that explore the implications or ramifications of a customer’s problem—for example, “How will this affect your fourth-quarter results?” or “What will this mean for your biggest customer?” They underscore a problem’s significance and create an urgency to address it. Implication questions are one type of question in the SPIN selling approach that focuses on finding solutions.

What Is a Monopoly? What They Are, Why They Work (Peter Thiel)

What Is a Monopoly? What They Are, Why They Work (Peter Thiel)

What is a monopoly? Can a monopoly help a business succeed, and why should you consider becoming one? When you consider the question, “What is a monopoly?”, you probably think of famous monopoly breakups. But in Zero to One, Peter Thiel argues that monopolies are helpful, since they allow a company to innovate. He makes a case for why we should rethink the questions, “What is a monopoly? And can they be positive for consumers?”