Manipulative Advertising: 6 Dirty Tricks and Examples

Manipulative Advertising: 6 Dirty Tricks and Examples

All businesses need to motivate customers to do something, whether that’s buying a product or a service. Does manipulative advertising work? What are the most common strategies of manipulative advertising? If you’re a buyer, how do you spot them? If you’re a seller, should you use them? We’ll cover the six most common manipulative advertising tactics. We’ll look at their pros and cons and discuss whether they actually work, or if there’s a more effective way to advertise.

This Is Why You Dream: Book Overview (Rahul Jandial)

A woman sleeping in a bed

Why do we spend a third of our lives dreaming? In his book This Is Why You Dream, neurosurgeon Rahul Jandial argues that dreams aren’t random mental noise—they’re essential neurological processes that keep your thinking flexible, process difficult emotions, spark creative breakthroughs, and help form your identity. Through firsthand observations and cutting-edge research, Jandial explains how dreams work, what they reveal about your inner life, and how you can actively shape them. In our overview of This Is Why You Dream, you’ll also learn how to interpret your dreams using a two-step method based on brain science, manage recurring nightmares,

It Doesn’t Have to Hurt by Sanjay Gupta—Book Overview

A woman holding the back of her neck because she's suffering from chronic pain

Chronic pain doesn’t have to control your life. In It Doesn’t Have to Hurt, Sanjay Gupta explains how chronic pain develops when multiple body systems malfunction together, and why standard medical treatments often fall short. He argues that effective pain management requires a holistic, personalized approach combining physical and mind-body treatments. Gupta draws on his experience treating complex pain conditions to offer practical strategies you can implement immediately. This guide explores his key recommendations—from pharmaceuticals and movement to optimism and social connection.

Cass Sunstein’s Sludge: What Stops Us From Getting Things Done

A drawing of impatient man waiting in line and looking at his watch while several people behind him are also waiting

Cass Sunstein’s Sludge: What Stops Us From Getting Things Done and What to Do About It identifies the bureaucratic friction, endless paperwork, and grueling wait times that prevent us from accessing what we need. Sunstein argues that this “sludge” is a pervasive tax on our time and dignity that undermines what he deems to be fundamental rights and disproportionately impacts those already stretched thin. Continue reading to understand the psychological and economic toll of administrative burdens and to learn Sunstein’s roadmap for streamlining systems to improve lives without sacrificing essential protections.

Emotional Self-Awareness: Definition, Benefits, Tactics

Emotional Self-Awareness: Definition, Benefits, Tactics

Can you improve your emotional intelligence? According to Travis Bradberry and Jean Greaves, authors of Emotional Intelligence 2.0, the answer is yes—and the foundation starts with emotional self-awareness, your ability to recognize your emotions as they happen and understand your patterns over time. Bradberry and Greaves argue that self-awareness is a skill anyone can develop, but research shows that people experience and express emotional awareness differently. Here’s why you need it and 15 tactics to help you develop it.

Emotional Intelligence & Social Awareness: A Guide

Emotional Intelligence & Social Awareness: A Guide

Social awareness—your ability to accurately read others’ emotions and understand what drives their behavior—is a core component of emotional intelligence that helps you pick up on social cues others miss. Developing social awareness is more complex than simply observing others, according to Bradberry and Greaves’s research in Emotional Intelligence 2.0. Here’s a look at social awareness and tactics for improving it.

The Importance of Emotional Intelligence at Work & Home

A sketch of a woman's brain with a love heart on it

In Emotional Intelligence 2.0, Bradberry and Greaves argue that emotional intelligence—your ability to recognize and manage emotions—accounts for 58% of job performance and predicts success better than IQ or technical skills. Understanding the importance of emotional intelligence starts with understanding your brain. When you experience something, that information passes through your limbic system before reaching the frontal lobe, where logical thinking happens. This wiring means you feel before you think, making emotional awareness essential rather than optional for navigating workplace dynamics, building relationships, and making sound decisions.

Emotional Intelligence & Self-Awareness: The Basics

Emotional Intelligence & Self-Awareness: The Basics

Ever notice how hunger makes you snappy, or how certain people instantly put you on edge? That’s self-awareness in action—your ability to recognize emotions as they happen and understand your behavioral patterns over time. In Emotional Intelligence 2.0, Travis Bradberry and Jean Greaves argue that this recognition forms the foundation of emotional intelligence, because you can’t manage an emotion you haven’t noticed. Keep reading to learn more about self-awareness and tactics for developing it.

4 Emotional Intelligence Strategies to Boost Your EQ Skills

4 Emotional Intelligence Strategies to Boost Your EQ Skills

Want to navigate workplace tensions with more grace, make better decisions under pressure, and build stronger professional relationships? In Emotional Intelligence 2.0, Bradberry and Greaves argue you can develop these capabilities by systematically improving your emotional intelligence through four core skills: self-awareness, self-management, social awareness, and relationship management. This guide breaks down specific, research-backed strategies for developing each skill, from identifying your physical stress signals and managing your self-talk to reading body language and handling difficult conversations that preserve trust even during disagreement.