What is the Law of Focus? How can associating your brand with a word increase your sales? Law #5 of The 22 Immutable Laws of Marketing is the Law of Focus. It says that a successful marketing strategy can create a universal association between your word and your product. This also relates to the Law of Exclusivity which says that you can’t use another brand’s word. Continue on for more information about the 5th and 6th laws of marketing.
The Law of Focus: Choose a Branding Word










