Marketing Archives

The Ultimate Strategy for B2B and B2C Sales

What is the key to securing B2B sales? How does the business-to-business sales approach differ from business-to-customer’s? B2B and B2C sales approaches are polar opposites. With business-to-business selling (B2B), it’s important to make sure you’re talking to the right person at the company. For business-to-customer sales, you need to cast a wide net in your marketing efforts to reach lots of people at once. Keep reading to learn about B2B and B2C sales strategies.

How to Know When You Should Upgrade Your Product

How often should you upgrade your products? What should you do if customers request to add features to existing products? An important element of running a business is deciding when and if you should make improvements or upgrades to your product. Customers may request product upgrades or modifications, but that doesn’t mean you should make them before you are ready. Here is why you should hold off product upgrade requests—even if it means your customers outgrow your product.

Daniel Pink: Sell Experiences, Not Products

What does it mean to sell experiences? Why do people identify more with experiences than material goods? Sales specialist Daniel Pink says that you should always try to get buyers excited about the experience of using a product rather than about the product itself. This is due to a number of factors, including the fact that experiences are easier to relate to and that customers are motivated by emotions. Here is why you should sell experiences, not products.

The 5 Ways to Repair Your Business Reputation

What perception do customers have of your business? Has there been any incident that put a stain on your reputation? What were the consequences? Your business reputation is what people think about your business based on their personal experience and what they heard from others, whether it’s true or not. A good reputation helps you attract new customers and retain existing customers. A bad reputation can wreak havoc on your business, turning away both customers and employees. In this article, we’ll tackle how to manage your company’s reputation in good times and bad.

How to Get Customers and Grow Your Business

How do you get customers for your business? Why should you start with selling to people you know? Businesses that figure out how to get customers maximize their networks and leverage cold calling. Your network is the list of people you already know that will be willing to buy from you, while cold calling involves reaching out to potential buyers that you don’t know personally. You should always start with people you know because they want you to succeed and you are already familiar with their expectations. Read on to learn more about how to get customers for your business.

How to Play With Philosophical Thought Experiments

Have you ever conducted philosophical thought experiments? How can they help you reach your goals? Philosophers aren’t the only ones who use thought experiments. Anyone who has a big task to undertake or a huge goal to reach can play with thought experiments. Think of them as a form of unstructured play that can unleash your curiosity and creativity, pushing you toward new ways of thinking and doing things. Keep reading to learn how to use philosophical thought experiments.

How to Deal With Negative Comments as a Salesperson

How to Deal With Negative Comments on Social Media

How do you deal with negative comments on social media? Why do you need social media for sales? Negative comments on social media can tarnish your brand reputation which affects sales. You can deal with negative comments by preemptively creating a positive brand image, and addressing the complaints of unhappy customers as soon as possible. You need social media for sales because it helps new buyers find you, and it reminds existing customers of your existence. Read on to master how to deal with negative comments.

Product-Focus: The 3 Ways It Stymies Success

What’s wrong with product-focus in business? If the product isn’t the point, what is? One of the myths about visionary companies is that they require one great idea—a specific product or service—to get started. In reality, visionary companies don’t take the product-focus approach. Instead, they concentrate on building a great company. Continue reading to learn why product-focus generally doesn’t lead to greatness.

Made to Stick: Why Some Ideas Survive and Others Die

Have you read Made to Stick: Why Some Ideas Survive and Others Die? What are the key takeaways? In our hyper-connected society, important messages often fail to gain traction, while bad ideas and falsehoods go viral and seem to stick around forever. Made to Stick: Why Some Ideas Survive and Others Die explores what makes some messages “stick”. Based on a wide-ranging research, the book identifies six criteria that anyone can apply for shaping a sticky message. Continue reading for key takeaways of Made to Stick: Why Some Ideas Survive and Others Die.

SUCESSs: A Simple Formula for Creative Messaging

Do you have to be an amazing writer or speaker to deliver creative messaging? Is there a simple formula for effectively getting your ideas across? You don’t have to be a creative genius to communicate your message well. Chip and Dan Heath show you what to do through numerous examples of messages that have succeeded and others that have bombed. Rather than sweating over an original presentation, you can follow their “stickiness” template or even emulate someone else’s idea that worked. Keep reading to learn the formula for creative messaging.