What is Osterwalder and Pigneur’s book Business Model Generation about? What are the nine elements that make up a business model? In their book Business Model Generation, innovation experts Alexander Osterwalder and Yves Pigneur propose a framework for designing a successful, holistic business model. Co-created by 470 practitioners from across 45 countries, the template consists of nine elements, which can be combined in different ways to tailor-design a business model for any venture. This Business Model Generation book review takes a look at the book’s impact, authors’ backgrounds, and critical reception.
Business Model Generation: Book Review










