When faced with difficult decisions, most of us fall into the same trap: We choose the least bad option from whatever alternatives we’re given, then wonder why we’re still not satisfied with the outcome. But what if there were a way to create better options rather than simply choosing between existing ones? In their book Creating Great Choices, Jennifer Riel and Roger L. Martin explore what integrative thinking is and how it differs from conventional decision-making approaches. They also examine why our usual methods of making tough choices often fail us, creating the problems that integrative thinking is designed to
Creating Great Choices: Book Overview, Takeaways, and FAQ










