Communication Archives

4 Customer Interaction Examples to Improve Your Business

Looking for some customer interaction examples? How does creating positive interactions improve your business? Jay Conrad Levinson is a marketing expert who aims to show business owners inexpensive ways to boost their brand image. In his book, Guerrilla Marketing, Levinson illustrates examples of customer interactions that help to win over your target market. Keep reading to find out Levinson’s four customer interaction examples, based on his book, Guerrilla Marketing.

Marketing Appeals: Their Importance & How to Define Yours

Why is marketing appeal important? How do you define your brand’s marketing appeal? According to marketing expert Jay Conrad Levinson, you should focus your marketing efforts on appealing to customers that already want what you have to offer. Levinson claims that you should then strive to create an ad campaign and positive interactions that target these specific customers. Keep reading to learn how to define your marketing appeal, according to Levinson’s advice.

How to Have a Productive Disagreement

What is productive disagreement? How do you disagree with someone in a respectful and non-combative way? Disagreeing productively means that you and the other person have a natural give and take and maintain an openness to working together. When you think of disagreement in this way, you can approach it as a fluid exchange of ideas—a generative and creative interaction rather than a combative argument. Here’s how to have a productive disagreement, according to Adam Grant.

7 Types of Defensive Behavior & How They Start

What are defensive behaviors? How can you categorize them? Which ones are you possibly engaging in? You adopt defensive beliefs and behaviors to avoid feeling your pain and prevent similar painful situations from occurring, according to holistic psychologist Nicole LePera. Further, she says you adopt the same defensive beliefs and behaviors that your parents used to cope with their pain. Read on to learn the seven defensive behavior categories, including the meaning of each, according to LePera.

Cross-Team Collaboration: An Essential Key to Innovation

How often do people from different teams in your company work together? Do they communicate effectively? When Satya Nadella became CEO of Microsoft in 2014, he discovered why the company had fallen behind the pack in terms of innovation. One of the barriers he identified was the lack of collaboration and communication among the various teams in the company. Continue reading to find out how Nadella cultivated cross-team collaboration at Microsoft and to learn seven tips for better cross-team communication.

Leading With Empathy: Why Listening to Employees Matters

How important is it for a leader to have empathy? How can a leader let employees know that their needs matter? Microsoft CEO Satya Nadella believes that empathy is central to good leadership. In his book Hit Refresh, he argues that leaders must continually solicit employee feedback and listen to their points of view with sincere caring. Keep reading to understand Nadella’s approach to leading with empathy.

The Foundation of Trust: How Empathy Sustains Relationships

What is the foundation of trust? What sustains relationships over time? Empathy is the central theme of Microsoft CEO Satya Nadella’s business philosophy. He defines empathy as the cornerstone of all that he does. Nadella promotes empathy as the foundation of trust, which sustains both personal and professional relationships over time. Continue reading to learn about the connection between empathy and trust.

Understanding Other People’s Feelings: The Myths & Truths

How can you better understand other people’s feelings? What are the benefits of empathizing with others? If you want to understand other people’s feelings, you need to first understand your own emotions, according to Lisa Feldman Barrett. Barrett is a neuroscientist and psychologist who has devoted herself to deconstructing old theories of emotions to create a new, more accurate theory. Read on to learn the myths and truths Barrett has identified about understanding other people’s feelings.

Emotion and Facial Expression: Can You “Read” People?

Is there a relationship between emotions and facial expressions? How can you “read” someone’s emotions, according to psychology? According to Lisa Feldman Barrett’s research, the idea that facial expression reveals emotion is an outdated concept. Barrett claims that emotions are constructed rather than innate to humans, so a facial expression could have different meanings from one person to the next. Keep reading to learn why facial expression and emotion actually aren’t related, according to Barrett.

The Importance of Feedback in the Workplace: Heighten Your Awareness

Is debate encouraged in your company? Is everyone, regardless of position, listened to? Intel CEO Andrew Grove explains how debating and listening can help you become aware of blind spots, improve your decision-making, and recognize when you’re at a strategic inflection point. He offers two pieces of advice that will help you keep an eye on potential market disruptions so you can respond accordingly. Continue reading to learn the importance of feedback in the workplace in regard to strategic inflection points.