Communication Archives

Is “Violent” Speech an Excuse for a Violent Response?

Is it possible for speech to be “violent”? Should speech that leads to physical harm be deemed violent? In what ways is this way of thinking harmful? In their book, The Coddling of the American Mind, Jonathan Haidt and Greg Lukianoff argue that there is no such thing as violent speech, even if the speech in question does lead to physical harm of some form. They think that labeling speech as violent is an excuse to respond with physical violence in turn. Keep reading to learn why Jonathan Haidt and Greg Lukianoff think that labeling speech as violent is harmful.

Word-of-Mouth Marketing Strategy Explained

What is a word-of-mouth marketing strategy? How can word-of-mouth marketing help you create a contagious product? A word-of-mouth marketing strategy focuses on making a product or idea socially transmissible. If people talk about your product, more people will inevitably buy it. Understanding the importance of a word-of-mouth marketing strategy will help you to create a product that is popular and successful. Discover the powerful impact of a word-of-mouth marketing strategy below.

Tell a Sales Story: The Secret to Sales Success

What exactly is a sales story? What information should you cover as you tell your prospects about your business and the products/services it sells? Your sales story—the response you give when someone asks you to tell them about your business—is the centerpiece of any sales effort. An effective sales story focuses on the problems you solve for customers and the ways your solution is different from and better than anyone else’s. In this article, we’ll discuss the importance and the characteristics of a compelling sales story, and some things to consider as you draft one of your business.

How to Identify the Most Important Sentences in a Book

How can you tell which are the most important sentences in a book? What are the best ways to unpack complicated sentences? In How to Read a Book, authors Adler and Van Doren suggest identifying an author’s most important sentences to find their leading proposition. Once you’ve identified the primary proposition, paraphrase it in your own words to make sure you really understand its meaning. Keep reading to learn the best way to find and unpack an author’s most important sentences.

Using the N-Word Invokes Oppressive Power Structures

Ever wondered why it’s OK when black people are using the N-word but white people are discouraged from doing so? Why does the word carry a different meaning depending on the skin color of the person saying it? Words carry emotions and they perpetuate social structures. Every word has a history, and the word “nigger” carries a particularly ugly emotional history of dehumanization, disadvantage, exploitation, and oppression. Here is why who’s using the N-word matters.

How to Close a Face-to-Face Sale

Does your company do a lot of face-to-face sales? What is the best way to approach and secure a face-to-face deal? Getting a face-to-face meeting with a prospect is the culmination of your new business development efforts. There can still be a lot of work to do after the first meeting, including preparing a formal proposal or presentation. But the essential step to winning new business is first getting in front of the prospect and setting the tone for a productive relationship. In this article, we’ll discuss the eight stages of a face-to-face sales call and what to do at

Handling Objections in Sales: The Looping Technique

What are Jordan Belfort’s tips for handling objections in sales? How does conversation looping help you close a deal? How do Belfort’s methods compare to other sales advice? Objections in sales can be tricky to work around: you want to address all the prospect’s concerns but you don’t want to sound too pushy. There are tons of different methods for handling sales objections. Today we’ll discuss Jordan Belfort’s advice from his book Way of the Wolf. Keep reading for Jordan Belfort’s advice on how to handle objections in sales.

How to Read Fiction With an Analytical Eye

Do you want to know how to read fiction with an analytical eye? How is reading fiction different than reading nonfiction? In their book How to Read a Book, Adler and Van Doren discuss the differences between reading fiction and nonfiction. While most of the book focuses on how to read nonfiction, this section teaches how to actively read fiction with a critical eye and analyze quality. Continue reading to learn Adler and Van Doren’s method to reading fiction.

How to Rekindle Passion in a Long-Term Relationship

Do you feel like your committed sex life is becoming monotone, routine, or worse—non-existent? Do you want to bring back the excitement and rekindle the passion but aren’t sure how to go about it? In her book Mating in Captivity, Esther Perel argues that the key to rekindling the passion in a committed, long-term relationship is, paradoxically enough, introducing distance. The reason your passion diminished is that the boundaries between you and your partner had shrunk, yet distance, separateness, and mystery are the key ingredients of sexual desire. In this article, we’ll discuss how to rekindle the passion in a

Mating in Captivity: Quotes by Esther Perel

Are you looking for Mating in Captivity quotes by Esther Perel? What are some of the most noteworthy passages worth revisiting? Making in Captivity by couples therapist Esther Perel offers a new, bold take on sex and intimacy in committed relationships. She reinforces that, although desire and love may have some fundamental contradictions, there are ways to balance the clashes, and ways to manage extra-relationship stresses. The following Mating in Captivity quotes highlight some of the key ideas.