How do you write a purpose statement that actually works? What are Simon Sinek’s tips for creating a purpose statement? A purpose statement is a sentence that declares your Why, or purpose. In the book Find Your Why, Simon Sinek presents a step-by-step process to discover and articulate your purpose, which you can go through with a partner or in a team workshop. Keep reading to discover Simon Sinek’s purpose statement traits, including an example for starting your own.
Simon Sinek’s Purpose Statements: 4 Characteristics










