Business Archives

Upstream Data-Driven Solutions: Strategies & Challenges

When you’re implementing change, what metrics should you monitor? How can you protect the process when data fails you? In Upstream, Dan Heath explains how people can intentionally foster an upstream mindset to effect real change. He recommends several ways you can implement upstream solutions in any context. One of these is using data to guide experimentation. Read more to learn about data-driven solutions and some challenges that come with the territory.

What Is a Sales Funnel and How Does It Work?

What is a sales funnel, and how does it work? What are the advantages of using a sales funnel over a regular website? In a sales funnel, each page links only to the next one in a pathway leading to a purchase. According to Russel Brunson, the author of Dotcom Secrets, sales funnels result in better conversions because they don’t distract leads with multiple options, focusing solely on closing the sale. Keep reading to learn why sales funnels convert better.

Moving Upstream: Dan Heath’s Advice for Real Solutions

Do you want to solve a major problem in your organization or in society at large? How can you intentionally foster an upstream mindset with those around you? In Upstream, business writer Dan Heath explains a strategy for focusing energy on proactive, long-term solutions: upstream problem-solving. He shares recommendations for implementing upstream solutions in any context, and he points out three roadblocks that are likely to be in your way. Continue reading for Heath’s advice for moving upstream along with an exercise to help you implement his ideas.

The 3 Sales Funnel Steps to Boost Your Bottom Line

What exactly is a sales funnel? What are the steps involved in building a sales funnel that converts? A sales funnel is a preset path that gets customers to invest more in your product. According to Russel Brunson, the author of Dotcom Secrets, an effective sales funnel consists of three steps: catching your customer’s attention, demonstrating the value of your product, and getting them to buy with a compelling call to action. Let’s dive into each of the three sales funnel steps in a little more detail.

Russell Brunson’s Dotcom Secrets: Book Overview & Tips

What is Russel Brunson’s Dotcom Secrets about? What is the key message to take away from the book? In his book Dotcom Secrets, Russel Brunson presents the science of building high-converting sales funnels for any business. You’ll learn why sales funnels are superior to regular websites when it comes to converting customers, what an effective sales funnel looks like, and how to build one for your business. Below is a brief overview of Dotcom Secrets by Russel Brunson.

How to Create an Innovation Strategy in Business + Example

Why do most innovation projects fail? How can you increase the chances of your innovation project succeeding?? According to Larry Keeley, the author of Ten Types of Innovation, most innovation projects often fail because they don’t have a well-defined scope or clear objectives. In Keeley’s experience, assigning a team to figure out an innovation strategy in business with well-defined goals generates beneficial innovations for your company. Here’s how to create an innovation strategy with a clear direction and a high chance of success.

The 2 Types of Product Innovation: Which One Is Right for Your Business?

What is product innovation? What are the two types of product innovation you should practice when creating products? In Ten Types of Innovation, Larry Keeley and his co-authors identify only two types of innovation directly related to your product or service. These include innovations related to your core product and innovations related to how it fits into a larger system of products. Keep reading to learn more about the types of product-related innovations.

The 4 Organizational Innovation Types—Explained

What are the best types of organizational innovation? How should you organize your company’s operations? Ten Types of Innovation by Larry Keeley and his co-authors identify four types of innovations that relate to organizing your company or its operations. The distinction between them lies in whether they relate to your capabilities, your internal organizational structure, your external relations with other organizations, or how you monetize your product. Continue reading for more details on these organizational innovation types.

Is Tipflation Here to Stay? A Historical & Current Perspective

Wondering why you’re suddenly tipping more? What’s tipflation? How is the legacy of tipping connected to today’s tipping fatigue? Tipping has a long history in the US, and these days it may feel like every time you turn around you’re being asked to tip—and to tip more than you’d like. This phenomenon is called tipflation and experts say it’s mostly been driven by the pandemic and the use of tablets for payment. Read on to learn about tipflation, based on a historical perspective and current analysis of the issues.

Tony Fadell at General Magic & Philips: A Decade of Failure?

What led Tony Fadell to a job at General Magic? Why did the smartphones from Philips fail to sell well? In his book Build, entrepreneur Tony Fadell outlines his career trajectory. He talks about how he failed to build a smartphone several times before finally hitting it big with the iPhone. He refers to that time in his career as a “decade of failure.” Read more to learn about Tony Fadell at General Magic and Philips.