Oversupply: The Downside of Being Too Good

Oversupply: The Downside of Being Too Good

What is oversupply? How does performance oversupply create opportunities for disruptive innovation? Oversupply, specifically performance oversupply, is an excess of features for a given product or industry. Established firms may commit to these top-tier products that provide more performance than customers care about. Read more about performance oversupply and the opportunities for disruptive innovation.

Customer-Driven Innovation Examples: Simple is Best

Customer-Driven Innovation Examples: Simple is Best

What are some examples of customer-driven innovation? What themes do you see from customer-driven innovation examples? Customer-driven innovation examples are cases where new developments were based on customer needs and wants. Innovations that do well with existing customers in a given industry usually offer a meaningful change in convenience. Read on for some customer-driven innovation examples that did well based on convenience.

HP Case Study: Innovation Flop With Kittyhawk Project

HP Case Study: Innovation Flop With Kittyhawk Project

Is there a Hewlett-Packard case study about innovation? What does the HP case study demonstrate about the company’s Kittyhawk project? The HP Kittyhawk was a small disk drive that the company was developing to target the PDA market. This Hewlett-Packard case study identifies some of the challenges with the company’s approach to innovation. Read on for an HP case study on innovation.

Understanding Innovation: 22 Questions & Ideas

Understanding Innovation: 22 Questions & Ideas

What are the keys to understanding innovation? Are there questions you should be able to answer? Understanding innovation is a process that requires you to think about the established markets and how they can be disrupted. Innovations build on product life cycles and can bring meaningful success. Keep reading for 22 questions for understanding innovation, grouped by key topic area.

Case Studies in Innovation: The Disk Drive Industry

Case Studies in Innovation: The Disk Drive Industry

What are some case studies in innovation? How do different case studies in innovation teach important lessons for businesses? Case studies in innovation can come from any industry. One of the most robust case studies in innovation is the disk drive industry, which saw several disruptive innovations over the years. Read on for one of the interesting case studies in innovation.