Business Archives

How to Write a Company Story & Market It to Customers

Why is a company story important? How do you create one? How can you use a story to attract customers? Donald Miller is an author and the owner of StoryBrand, a company that helps businesses craft more effective story-based marketing messaging. In his book Business Made Simple, Miller explains why and how to create a compelling company story that encourages employees and customers to take action. Keep reading to learn how to write and market a company story, according to Miller.

Philosophy of Leadership: 4 Examples to Inspire Your Own

Do you want to make a difference in the lives of others? Do you want to change the world? To do anything meaningful, you’re going to have to work with people. And if you’re working with people, you need to know how to lead them. To lead effectively, you must cultivate a cohesive philosophy of leadership—a system of values and core principles that will inform your decision-making. In this article, we’ll discuss what a philosophy of leadership is, why it’s important, and provide four examples of philosophies to help you decide which one is right for you.

How to Perform Productive Knowledge Work

What is knowledge work? Why are external storage systems important for knowledge work? Knowledge work is valuable work in today’s society. Scientists, programmers, and more are all considered knowledge workers, and external storage systems can help them be better at their jobs. Let’s look at why Tiago Forte’s book Building a Second Brain suggests using this system for knowledge work.

How to Market Your Small Business: Sahil Lavingia’s 3 Steps

What’s the key to marketing your small business? How can you boost sales for your business? Marketing for a small business can be difficult because of a limited budget and minimal resources. However, Sahil Lavingia’s book The Minimalist Entrepreneur says you don’t need much to start advertising. Here’s how to market your small business, according to Lavingia.

The 10 Traits of an Effective Leader in Business

What are the top traits of an effective leader in business? How can developing these traits help you to succeed in your career? In his book Business Made Simple, Donald Miller says that businesses are much more likely to notice and promote people who quantifiably bring more money into the company. With this in mind, Miller’s book describes the ten traits of an effective business leader capable of adding value to an organization. Keep reading to find out the ten traits of an effective leader in business, according to Miller.

How to Open a Company: The 2 Essential Steps

Do you know how to open a company? How should you market your business? Once you’ve nailed down what you’re going to sell and you’ve established yourself as the creator of a solution, it’s time to move on to the next step. Sahil Lavingia’s book The Minimalist Entrepreneur says that you’ll be ready to open your business. Let’s look at Lavingia’s advice on how to open a company.

Business Made Simple: Book Overview (Donald Miller)

Want an overview of the Business Made Simple book? What are Donald Miller’s key takeaways and advice? In Business Made Simple, author Donald Miller argues that you should see yourself not as a mere employee, but as an investment by your organization. In his book, Miller explains the steps you can take to become a valuable asset for your company, and in turn, advance your career. Keep reading for an overview of the Business Made Simple book by Donald Miller.

How to Find Your Niche to Grow Your Business

What is a niche? Why is it important to find your niche in your business? A niche is something your business will specialize in. In The Minimalist Entrepreneur, Sahil Lavingia explains that your niche should be a solution to a problem that’s already present in certain communities. Learn how to find your niche so you can help others.

How to Identify Your Potential Market in 3 Ways

What type of business are you in? What is the key to identifying your potential market? In The Minimalist Entrepreneur, Sahil Lavingia says the first step in building a minimalist business is identifying the right business for you. To do this, you need to find your niche and establish yourself within the community. Let’s look at how to identify your potential market.

The Best Digital Marketing Blogs, Books, & Podcasts of 2022

Do you want to take your business to the next level? Why should you implement digital marketing in your business plan? Digital marketing offers many ways to promote your business, but it’s always evolving. The best digital marketing resources can keep you up to date with the latest trends and online strategies to boost your business. Keep reading for a list of the best digital marketing resources in 2022, including books, blogs, and podcasts.