Business Archives

The 2 Types of Business Participants to Attract to Your Company

Business participants in a lecture with whiteboards.

What type of participants do you want for your business? How do you attract users? As you design your platform, you must make choices about which participants you want to invite to your platform and what they’ll be allowed to do. Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary primarily focus on two types of participants: users and external developers. Keep reading to learn how to get users and external developers to use your platform.

How to Attract Customers to Use Your Platform: 4 Strategies

Recruiters who know how to attract customers talking to potential users.

Is your business suffering from a lack of customers? Where do you find potential customers? A business won’t get anywhere without customers. Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary stress that to attract users to your platform, you must ensure your platform has obvious inherent value. Continue reading to learn how to attract customers.

Tips for How to Manage a Company Successfully

A manager who knows how to manage a company successfully, leading a meeting with employees.

What does a company manager do? What are the traits of a successful manager? The fourth level of the Leadership Pipeline is the company manager. These managers are in charge of entire companies—although they still report to higher-ups in their organization’s parent company. Read below to learn how to manage a company successfully.

How to Earn Profit in Business: 3 Money-Making Strategies

A man writing on a sheet of paper with coins stacked next to him, showing how to earn profit in business..

How do you turn a profit in business? What are effective profit-making strategies? Turning a profit can be difficult because many strategies can actually decrease your business’s value. Thankfully, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary have strategies that will guarantee your business earns more money. Find out how to earn profit in business below.

What Does a Managing Director Do? The 2 Biggest Responsibilities

A manager teaching a presentation to employees, showing what a managing director does.

What does a managing director do? Who do they report to? Multi-company managers, also known as managing directors, are high-ranking corporate executives who oversee multiple company managers. They report directly to a conglomerate’s CEO, meaning they’re one of the highest-ranking leaders in a company. Discover more about the responsibilities of a managing director.

What Is Drip Pricing & How Is It Dangerous?

A man holding a credit card in front of a computer screen who is shocked at drip pricing

What is drip pricing? What psychological tactics enable the practice? How can regulation curb it? Drip pricing is a deceptive business practice that advertises a low price, then adds hidden fees at the final payment. US federal agencies are exploring regulatory action against drip pricing as part of the Biden Administration’s economic agenda, though the success of these measures remains to be seen. Keep reading to learn about deceptive drip pricing practices and if anything can be done to prevent them.

9 IRS Red Flags & How to Avoid a Tax Audit

Person writing with stacks of coins demonstrating how to avoid irs red flags when filing your taxes

Ever wonder how likely you are to get picked for an IRS audit? How can you avoid it? Avoiding common IRS red flags, like large unexplained deductions or mismatched income reporting, can significantly reduce your chances of an audit. Good bookkeeping is essential. Read on to learn more about how to keep your tax return squeaky clean by avoiding these nine IRS red flags.

The 3 Principles of Effective Platform Management

A business woman writing on a desk, representing platform management.

Do you work in platform management? What’s a strategic platform administration? Once you launch your platform, you need to manage it carefully to ensure its success. To help you accomplish this, we’ll cover three key management principles. Take a look at the three principles of platform management.

How to Be a Good CEO That Catapults Companies to Success

A manager in a gray suit talking to employees and showing how to be a good CEO.

What does a good CEO do? How can CEOs help their companies succeed in the short and long term? The CEO role is the ultimate prize at the end of the rainbow for career-driven managers. CEOs are in charge of the bottom-line success of a global conglomerate and all its subsidiary companies. Find out how to be a good CEO who garners good results for companies.

Importance of Business Administration for Your Platform

A conference meeting of empty chairs with a chart, showing the importance of business administration.

What’s the importance of business administration? How can a strategic platform administration help your company? A strategic platform administration system can help you maintain control of your platform’s quality as it grows. To keep users happy, your administration must be straightforward, clear, judicious, and fair. Learn more about why a business administration is important.