If there’s one thing that separates thriving businesses from those that struggle, it’s lead generation—the art of getting more people interested in what you’re selling. In $100M Leads, Alex Hormozi, whose businesses generate $200 million annually and over 20,000 leads daily, reveals his systematic approach to filling your customer pipeline. Hormozi argues there are only four ways to let people know about your business: warm outreach, cold outreach, free content, and paid ads. Read more below in our overview of his book.
$100M Leads by Alex Hormozi: Book Overview & Takeaways
