How to Build a Platform Business: 3 Design Fundamentals

A businessman standing on a tall building, wondering how to build a platform business.

How do you build a platform business? What type of participants are important for platforms? Platform business models are game-changers, and you might be inspired to start your own platform business. Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary cover three design fundamentals to consider as you get started. Below we’ll look at how to build a platform business using the three design fundamentals.

The 2 Types of Business Participants to Attract to Your Company

Business participants in a lecture with whiteboards.

What type of participants do you want for your business? How do you attract users? As you design your platform, you must make choices about which participants you want to invite to your platform and what they’ll be allowed to do. Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary primarily focus on two types of participants: users and external developers. Keep reading to learn how to get users and external developers to use your platform.

How to Earn Profit in Business: 3 Money-Making Strategies

A man writing on a sheet of paper with coins stacked next to him, showing how to earn profit in business..

How do you turn a profit in business? What are effective profit-making strategies? Turning a profit can be difficult because many strategies can actually decrease your business’s value. Thankfully, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary have strategies that will guarantee your business earns more money. Find out how to earn profit in business below.

What Does a Managing Director Do? The 2 Biggest Responsibilities

A manager teaching a presentation to employees, showing what a managing director does.

What does a managing director do? Who do they report to? Multi-company managers, also known as managing directors, are high-ranking corporate executives who oversee multiple company managers. They report directly to a conglomerate’s CEO, meaning they’re one of the highest-ranking leaders in a company. Discover more about the responsibilities of a managing director.