Emily Kitazawa, Author at Shortform Books

The 5 Types of Marketing Channels & How to Choose One

What are the five types of marketing channels? How should you choose one for your products or services? Choosing the right marketing channel is important for the success of your advertising campaign. Marketing guru Jay Conrad Levinson says you can save time, money, and frustration by using his method to choose the best channel for marketing your business. Read on to learn the five types of marketing channels and how to choose the right one, according to Levinson.

Anna Lembke on Addiction: How Daily Habits Are Addictive

What does Anna Lembke say about addiction in modern society? How could your daily habits and activities lead to addiction? In her bestselling book, Dopamine Nation, author Anna Lembke explains how pleasure and pain motivate you to overindulge in pleasurable activities. According to Anna Lembke, addictions can take hold when you have a hard time stepping away from your favorite indulgence. Keep reading to learn Lembke’s advice for identifying daily behaviors that could lead to addiction.

Target Market Research: The 3 Things to Know First

How do you begin target market research? Which customer details do experts say matter the most? If you’re just starting your target market research, you might feel overwhelmed with the huge amount of methods and tips available to you. According to marketing guru Jay Conrad Levinson, you can boil down your research to focus on three key customer details, at first. Keep reading to find out the three things you should learn about your target market first, according to Levinson.

Is Voter Fraud Real or Are We Fighting Imaginary Threats?

Is voter fraud real or a nonexistent threat? What does the evidence reveal? Having to prove your identity in order to vote in a U.S. election seems like common sense. According to surveys, over 80% of people believe it prevents voter fraud. Yet the major parties remain deadlocked over instituting voter ID. Keep reading to learn if voter fraud is a real problem or just an overhyped issue.

Dopamine Nation: Book Overview & Takeaways (Lembke)

Looking for an overview of the Dopamine Nation book? What are the author’s main points and takeaways? In Anna Lembke’s bestselling book, Dopamine Nation, she outlines why and how modern society has primed you to compulsively overindulge in pleasurable activities. Lembke further explains the risks of overindulgence to your mental health and how to manage dopamine addiction. Keep reading for a brief overview of Anna Lembke’s book, Dopamine Nation.

Authorities Fear Ransomware Risks (& You Should Too)

What are the major ransomware risks? Why does ransomware threaten industries and citizens alike? What is the solution? Regulators have limited tools to counter the threat of ransomware. They can’t outlaw ransom payments or the problem will move underground, and they can’t force cryptocurrencies, which underpin many ransoms, to reveal their owners. Learn why ransomware risks threaten not only private industries, but society as a whole.

Why Is Robinhood Bad? Gamification Gone Too Far

Wondering why Robinhood is bad for you? What do critics say about the trading platform? What are the risks? Robinhood’s user-friendly trading platform has created a fiercely loyal community of retail traders with the power to move markets. Critics contend that the Robinhood app’s focus on fun blurs the line between investing and gaming, and it encourages inexperienced traders to make risky bets they don’t fully understand. Keep reading to find out why Robinhood is bad for you, according to critics.

How Childhood Conditioning Still Controls You

What is childhood conditioning? How can it lead to negative long-term effects? Holistic psychologist Nicole LePera says the thoughts and behaviors you have adopted as an adult stem from your childhood conditioning. If your parents instilled negative beliefs, then you could still be subconsciously controlled by them, even as an adult. Keep reading to learn how your childhood conditioning could still be affecting you, according to LePera.

How Neoliberal Capitalism Endangers Personal Freedom

What is neoliberal capitalism? What is the underlying ideology? What’s the connection to surveillance capitalism? Author and Harvard professor Shoshana Zuboff claims that neoliberal capitalism is one of the contributing factors to surveillance capitalism, where big tech companies monitor and manipulate user behavior. In her book, The Age of Surveillance Capitalism, she explains the connection and consequences. Keep reading to learn what neoliberal capitalism is and how it endangers personal freedom, according to Zuboff.

HR at Amazon: A Human-Free Resource Department

Does Amazon have a good Human Resources (HR) department? What is HR at Amazon like? How did Jeff Bezos try to change HR? While at Amazon, Jess Bezos sought to automate the Human Resources department as much as possible. Hiring-by-app and firing-by-algorithm proved useful when adding workers during peak times, but it resulted in an alienated workforce. Read on to learn about HR at Amazon, including why and how Bezos automated the department.