What is the purpose of marketing? What does it accomplish? Whom does it serve? According to John Berger, the author of Ways of Seeing, the purpose of marketing is to keep the machines of capitalism moving: to keep the rich rich and the poor poor. It is accomplished by evoking envy and giving a promise of a better life. Continue reading to learn more about Berger’s view.
What Is the Purpose of Marketing? A Marxist View
