Quotes From The Prince by Niccolò Machiavelli

Quotes From The Prince by Niccolò Machiavelli

What are some of the best quotes from The Prince? What captures the essence of Machiavelli’s message? In his 16th-century political treatise The Prince, Niccolò Machiavelli describes how authoritarian leaders, or “princes,” should rule their states. The Prince is an unapologetic depiction of the “real truth” of politics, where states and leaders are motivated by ambition as much as by their ideals.  Keep reading for several quotes from The Prince, along with context and explanation.

Poor Positioning: 3 Marketing Mistakes to Avoid

Poor Positioning: 3 Marketing Mistakes to Avoid

Is product positioning necessary? What about repositioning? If you work in marketing yet still can’t define what “positioning” is, consultant and speaker April Dunford is here to tell you that you’re not alone. If you’re not sure what positioning is, you’re not likely to understand its importance—and you’re bound to make a few mistakes. Let’s look at Dunford’s insights into poor positioning and three marketing mistakes to avoid.

Pivoting in Business: How to Know When It’s Time for a Change

Pivoting in Business: How to Know When It’s Time for a Change

What types of market disruptions warrant a large-scale response? How do you know when your business is at a strategic inflection point? Intel CEO Andrew Grove offers guidance on how to know when a change in your business environment requires an overhaul of your company. He recommends that you foster a continual culture of debating and listening. Read more to learn Grove’s advice on pivoting in business.

Machiavelli’s Philosophy About a Loyal Populace (The Prince)

Machiavelli’s Philosophy About a Loyal Populace (The Prince)

What does Machiavelli recommend regarding an armed populace? Where does he advise princes to live once they’ve conquered new territory? Niccolò Machiavelli sees a loyal populace as one of the most valuable tools a prince can have. In turn, he warns that a prince who is hated by the people can never hold on to power for long. Continue reading to learn Machiavelli’s philosophy about winning over the people.

The Importance of Positioning—the Bedrock of Successful Selling

The Importance of Positioning—the Bedrock of Successful Selling

How well do customers understand how to use your product? Are they clear on why they need it? In Obviously Awesome, positioning consultant and speaker April Dunford explains why positioning is critical to successfully selling your product. Dunford argues that positioning isn’t merely helpful; it’s the bedrock of successful selling and marketing. Read more to understand the importance of positioning in selling your product.

Adapting to Change in the Business Environment: 2 Keys to Flexibility

Adapting to Change in the Business Environment: 2 Keys to Flexibility

Does your business have a Plan B? Do you have a healthy “give-and-take” dynamic between upper and middle management? Adaptability is a competitive advantage. Intel CEO Andy Grove offers advice on how to build a flexible organization so that you stay ahead of the game. The keys, he says, are proactively investing in alternatives and cultivating a flexible business culture. Keep reading for Grove’s wisdom about adapting to change in the business environment.

Political Advisors: Classic Advice on Choosing & Managing Them

Political Advisors: Classic Advice on Choosing & Managing Them

How can you choose advisors who will stay loyal to you? How much power should you give them? In The Prince, Niccolò Machiavelli advises that princes should surround themselves with reliable advisors. He gives recommendations on where to find advisors and what the relationship with them should be like. Read more about Machiavelli’s discussion of political advisors below.