What’s heuristics theory? How was it developed? What are the three original heuristics? Between 1969 and 1979, psychologists Daniel Kahneman and Amos Tversky overturned our understanding of how we make decisions. The lessons from that decade of research call into question much of what we think about how we think. Read more to learn how Tversky and Kahneman revealed through heuristics theory that the mind relies on impressions over logic.
Heuristics Theory: A Revolutionary View of Decision-Making










