The World's Best Book Summaries
Do others look to you as an expert? Do people online tend to trust you and follow your lead? Even if you have a product rather than a personal brand, you would do well to develop an appealing public persona. Your customers might like your product just fine, but they’re more likely to stay loyal if they’re inspired by you and your expertise. Read more to learn how to develop your public persona as a trusted expert.
Are you worried that you’ll lose your job to a machine? What’s the historical precedence for this concern? Economist Robert J. Shiller points to several narratives that tap into fundamental themes that have shaped our collective understanding of past economic events. In turn, the narratives themselves come to have a profound influence on future events. One of these narratives entails machines taking over jobs. Keep reading to learn about this recurring economic narrative that provides some needed perspective.
What role did religion play in Abraham Lincoln’s life? What did he believe? In And There Was Light, Jon Meacham writes about America’s 16th president. Meacham emphasizes Abraham Lincoln’s Christianity, and he frequently refers to Lincoln’s religious beliefs to explain how they helped guide Lincoln’s thoughts and actions. Keep reading for an inspiring discussion of Lincoln’s Christianity.
What makes something a movement? What if you could create a movement instead of just running a business? Imagine you have a product or service that can change people’s lives—one that can help them reach their most ambitious goals financially or personally. Russell Brunson says you should look at your product or service as merely a tool that supports something much greater—a movement. Read more to learn how to create a movement and not just a business.
When do people make purchasing decisions? How can you create that moment and make the most of it? Russell Brunson’s Epiphany Bridge is a framework to help you tell a story about your product. It has proven to be an effective way to convey the important details of your product and get people excited about it. Keep reading to learn how to present your product and company in a way that will turn customers into lifelong fans.
Why is there a market for electric vehicles? Why are people venturing into the arena of space travel? Economist Robert J. Shiller asserts that certain narratives take off and take hold because they receive influential endorsements. He credits the charismatic leadership of Elon Musk for two of these economic narratives. Keep reading to learn how Elon Musk’s charismatic leadership has captured our imagination in two sectors of the economy.
How and why did Abraham Lincoln get into politics? When did his centrist approach fail him? What song did he want played after the announcement of the Union’s victory? In And There Was Light, historian and biographer Jon Meacham discusses Abraham Lincoln’s political career, including the president’s actions during the Civil War. Meacham also provides some background information that sheds light on Lincoln’s politics and abilities. Continue reading to learn about Abraham Lincoln’s political career.
Who is Sam Bankman-Fried? How did he make his money? How did he lose it? In just a few years, Sam Bankman-Fried went from being a relative nobody to the architect of a cryptocurrency empire whose net worth neared $30 billion. But, even quicker than his empire burst onto the scene, it crumbled. Continue reading for an overview of Michael Lewis’s Going Infinite: The Rise and Fall of a New Tycoon.
What false beliefs do customers often hold? What’s the best way to address their concerns? When you sell to a large audience, how should you adjust your presentation? Selling to a big crowd is not the same as selling to an individual or small group. Russell Brunson shares tips on adjusting your techniques in a way that leverages the differences associated with a large audience. Continue reading to learn Russell Brunson’s “10x secrets.”
What if economists collaborated with psychologists and sociologists? How could they benefit from spending more time on social media? In Narrative Economics, Robert J. Shiller argues that human beliefs and actions, rather than numbers and statistics, ultimately drive economic outcomes. From this perspective, he suggests that we adopt new approaches that broaden our understanding of economic events and help us make better predictions. Read more to learn about Shiller’s proposed narrative-based economic forecasting methods.