Darya Sinusoid, Author at Shortform Books

The 4-Stage Customer Development Process for Growth

What exactly is meant by “customer development”? What are the four stages of the customer development process? Customer development refers to how you take your customers from signing up to staying loyal for the long term. “Developing” a customer means crafting an experience, from top to bottom, that gets and keeps your customers excited and engaged by your product. Let’s look at the four phases of the customer development process—getting customers to sign up, stick around, stay loyal, and spend money.

The Pagan Origins of Christianity: It Began as a Cult?

What religion did Christianity originate from? How did Christianity replace paganism? According to Brian Muraresku, Christianity began as a female-led pagan cult that used psychedelics to induce transcendental states to connect with the divine. Psychedelic brews induced the direct experience of God, but this kind of experience was eventually suppressed by the Christian “establishment.” Keep reading to learn about the pagan origins of Christianity.

Growth Hacking: A Marketing Method for the Modern Age

Are traditional marketing methods still effective? How do you make your product/service stand out in modern markets? In today’s fast-paced, high-tech world, old approaches to marketing no longer work. Large-scale, big-budget advertising campaigns are too slow and imprecise for the online world. Sean Ellis and Morgan Brown present the solution to this dilemma—growth hacking marketing. Keep reading to learn about the growth hacking marketing method.

The Religious Use of Psychedelics: Accessing the Divine

The Folly in the Hero's Quest for Physical Immortality

Can psychedelics induce a direct experience of the Divine? How did ancient religions use psychedelics to induce spiritual states? Many religions have a history of performing rituals that involved the consumption of hallucinogenic beverages to induce mystical or transcendental experiences. The descriptions of these experiences feature themes of death, rebirth, and immortality, acting as a gateway to a direct experience of the Divine. Keep reading to learn about the religious use of psychedelics.

What Growth Metrics Should Your Business Measure?

How do you measure business growth? What metrics are the most telling of the rate at which your business is growing? The point of tracking growth metrics is to determine whether your business is growing, and if not, how you can change that. There are many ways to measure your business’s growth over time, but it’s best to focus on the few metrics that make the most difference. Here’s how to identify the most relevant growth metrics for your business.

How to Age Well: The 5 Pillars of Healthy Aging

Do you want to know how to age well? What lifestyle habits should you adopt to offset the effects of aging on your body and mind? Aging is an unpleasant yet inevitable part of life. However, people age at vastly different rates depending on their genetic profile and lifestyle habits. While you don’t have control over your genetics, you do have some control over your lifestyle. With this in mind, here are five not-so-secret tips on how to age well.

The Rise of Christianity and the End of Mysticism

How did Christianity replace Roman paganism and other mystical religions? In what way did the mystical conception of the divine differ from the Christian idea of God? Christianity didn’t immediately replace the mystical religions that existed at the time of its arrival in the Greco-Roman world. Initially, it existed side-by-side with mystical traditions until the elites, particularly in Rome, decided to establish a hierarchical church within which only the ordained had access to divinity. Here’s how the rise of Christianity brought about the end of mystical traditions.

Lincoln on Leadership: Quotes by Donald T. Phillips

Are you looking for Lincoln on Leadership quotes by Donald T. Phillips? What are some of the most noteworthy passages worth revisiting? In his book Lincoln on Leadership, Donald T. Phillips examines Lincoln’s leadership methods and how they can be applied in today’s complex world. Unlike other authors, Phillips doesn’t just focus on what Lincoln did—he also focuses on how he did it. The following quotes highlight some of the key ideas.

How to Let Go of Anger and Reclaim Your Peace

Why does anger make us behave in such uncharacteristic ways? How can you release anger in a peaceful and non-explosive way? People generally deal with anger by either suppressing it or releasing it through explosive outbursts. Of course, neither of these approaches is healthy. Angry outbursts can cause you to lash out and say things you don’t mean, while suppressed anger can cause you to behave in a passive-aggressive way. In this article, you’ll learn how to let go of anger in a constructive and non-violent way.

What Was Abraham Lincoln Like as a Leader?

What was Abraham Lincoln like as a leader? What lessons can modern-day leaders draw from Lincoln’s leadership? Abraham Lincoln is hailed as one of the greatest leaders in the history of America. But even leaders such as Lincoln can’t accomplish great things on their own. To a large extent, Lincoln owes his success to his ability to make allies through his open and empathetic communication style. In this article, we’ll explore two communication lessons modern leaders can learn from Lincoln’s leadership.