Darya Sinusoid, Author at Shortform Books

Target Demographics: Traditional vs. New Stats

What are target demographics? What is the difference between traditional and new demographics? Target demographics are basically segments of the population that you aim to target with the products/services you sell. There are two kinds of target demographics: traditional demographics (age, sex, income, race, and location) and new demographics (beliefs, skills, interests, and values). Keep reading to learn about the two types of target demographics and some tips on how to create products based on your target market.

Why Is English Used as the World’s Lingua Franca?

What is English as lingua franca? What are the characteristics of the language that made it easier for people all over the globe to adopt and spread it? English as a lingua franca refers to the use of English by non-native speakers as a language of choice. While English does have some competitive advantages over many other languages in terms of ease of adoption, they are not the main reason English has become the global language. In this article, we will explore the phenomenon of English as a lingua franca.

What Is Systemic or Institutional Racism?

What is institutional racism? How does institutional racism relate to white supremacy? Institutional or systemic racism is a form of racism that operates on the level of underlying societal structures and systems (e.g. criminal justice system, health care, education, etc.). According to Ijeoma Oluo, the author of So You Want to Talk About Race, institutional racism is a product of the White Supremacist system. Keep reading to understand what institutional racism is and why it can be considered a product of the White Supremacist system.

How to Create a One-Page Business Plan (+Template)

Why should you write a one-page business plan? What information should it cover? Business plans can be long and super-detailed, but they don’t have to be. In fact, a one-page business plan can sometimes be better and more persuasive than a comprehensive document. This one-page business plan template will help you outline the key facets of your business idea.

Fun Puns: English Wordplay, Wit, and Whimsy

Do you enjoy coming up with fun and witty puns? What are the different types of wordplay in English? The flexibility of the English language affords ample opportunity for creative wordplay. Besides puns and rhymes, some of the most notable forms of English wordplay include palindromes, anagrams, lipograms, and holorimes. Here are some fun English wordplay techniques for you to try.

What Does Intersectionality Mean?

What does the term intersectionality mean? Can you think of ways how intersectionality applies to your identity? The term intersectionality has been going around a lot recently. But what does exactly intersectionality mean? Simply put, intersectionality refers to the intersection of multiple forms of privilege or disadvantage. Keep reading for the answer to the question: what does intersectionality mean?

4 Tips for Introducing a New Product Into the Market

Are you entertaining the idea of introducing a new product? What are some tips for making your product launch go as smoothly as possible? Introducing a new product to your audience can be nerve-wracking. Fortunately, there are some strategies to help you ensure that your product launch is as successful as possible. Here are some tips to bear in mind as you are introducing a new product to your audience.

The Germanic Origins of the English Language

Where did English come from? What are the origins of the English language? English is a Germanic language whose origins date back to the mid-5th century CE. The story of English began when the Germanic peoples known as the Angles and Saxons, hailing from what is now Northern Germany, began migrating to and conquering the Roman province of Britannia. Keep reading to learn about the origins of the English language.

How to End Systemic Racism Once and For All

Is there a way to end systemic racism? What can you, as an individual, do to contribute to the collective efforts to put end to racism on the institutional/systemic level? Systemic racism is pervasive in that it permeates every aspect of the lives of people of color. To end systemic racism, we have to, first and foremost, acknowledge that racism is perpetuated on the institutional level. Because different parts of the system are propping each other up, if we pull out enough of the foundations, the whole ugly thing will collapse. Keep reading for some ways that you can contribute

Stoicism and Ryan Holiday: The Obstacle Is the Way

What is Ryan Holiday’s The Obstacle Is the Way about? What are the key themes discussed in the book? In The Obstacle Is the Way, Ryan Holiday explains how to apply the principles of Stoicism to overcoming challenges in everyday life. The book is packed with anecdotes that illustrate how these principles have been applied in practice by some of the greatest minds in history. Here is a brief overview of The Obstacle Is the Way by Ryan Holiday.