Darya Sinusoid, Author at Shortform Books

Business Model Canvas: Revenue Streams Explained

What is a revenue stream? What are the two types of revenue streams? A revenue stream is simply a source of profit for a business—where the money comes from. Defining your revenue streams is one of the key elements of designing a business model for your company. There are two types of revenue streams in Business Model Canvas: 1) profits from single transactions, and 2) profits from ongoing payments such as subscriptions. We’ll discuss both of these elements below.

What Is the Long-Tail Business Model?

What is the long-tail business model? How does the long-tail business formula differ from the conventional business wisdom? The long-tail business model is where a business sells a wide range of niche products/services instead of selling large numbers of high-demand products/services. The long tail formula seems to fly in the face of the common advice to focus on one niche product (in other words, to prioritize one thing and do it exceptionally well). Further, expanding your offerings according to the long tail formula could be the key to disrupting the market and winning big. In this article, we’ll take a

What Is a Tax-Deferred Retirement Plan?

Mastering Investments and Taxes To Build Wealth

How much money do you set aside towards your retirement savings? What can you do to minimize how much taxes eat away from your retirement fund? According to David Bach, the author of The Automatic Millionaire, you need to contribute to your retirement account before you pay your taxes to make the most out of your income. You can achieve this by using a tax-deferred retirement plan—a plan that allows you to send money to your retirement account without having to pay tax on it. In this article, you’ll learn how paying taxes impacts your retirement savings, and how you

Crossing the Chasm: Book Overview (Geoffrey Moore)

What is Geoffrey Moore’s book Crossing the Chasm about? How does remaining in the chasm between the early market and the mainstream market sabotage your business? In his book Crossing the Chasm, marketing consultant Geoffrey Moore explains why most high-tech products stagnate and die out, never reaching the stage of mass adoption. His explanation is grounded in the “Technology Adoption Life Cycle” (TALC), which predicts how innovations are adopted by different segments of society as a technology matures. Below is a brief overview of Crossing the Chasm by Geoffrey Moore.

How to Build Your Net Worth: Leverage Your Money

How do rich people grow their wealth? What role does mindset play in wealth building? The route to wealth is to leverage your money through investments that create long-term growth. Building your net worth starts with adopting a future-oriented mindset about money: you need to think of the money you earn as seeds that you can plant in order to grow more money for your future wealth. Here is how to build your net worth in five steps, according to financial educator T. Harv Eker.

How Does the Freemium Business Model Make Money?

What is the freemium business model? How do freemium products generate revenue? The freemium business model is where a business gives away a limited suite of services for free and charge for a premium or additional features. The revenue from paying customers supports the costs incurred by the free users. In this article, we’ll take a look at the concept behind the freemium business model and explain the difference between freemium and free trial.

5 Types of Customer Groups & How to Target Them

Why is it important to define the customer groups your business intends to target? What are the different types of customer groups? It’s important to identify and validate your customer groups before you develop your business model. There are five main types of customer groups: 1) mass market, 2) niche market, 3) subdivided market, 4) diversified market, and 5) multi-sided market. We’ll take a look at how to target each of these groups below.

How to Start Saving for the Future

Do you struggle to save money? Can you think of some things you buy on a consistent basis that you could do without? How much money could you potentially save by cutting out your unnecessary expenses? Many people struggle to save money on a consistent basis. However, saving for the future is essential if you want to accumulate wealth and retire comfortably. The first, most basic step to start saving money is to identify where you can (realistically) cut your spending—your unnecessary expenses. In this article, we’ll discuss why people often avoid saving for the future, and how you can

How to Measure Technological Maturity (TALC & TRL)

What is technological maturity? How do you measure the maturity of a technology? There are a number of models that can be used to chart the maturity of a technology. The TRL (Technology Readiness Level) is the most common tool for measuring the maturity of a technology in terms of its evolution (from basic concept to an actual working system). The TALC (Technology Adoption Life Cycle), on the other hand, measures technological maturity in terms of the degree of its adoption by the market. In this article, we’ll take a look at how the two systems overlap.

The Difference Between the Rich and the Poor Mentality

What is the difference between the rich and the poor mentality? In what ways do the rich and the poor differ when it comes to handling money? Your thoughts and beliefs about money tend to fall into either a rich mindset (an attitude that moves you toward financial success) or a poor mindset (an attitude that moves you away from financial success). In this article, we’ll explore the difference between the rich and the poor mentality.