

This article is an excerpt from the Shortform summary of "The 7 Habits of Highly Effective People" by Stephen Covey. Shortform has the world's best summaries of books you should be reading.
Like this article? Sign up for a free trial here .
What is Habit 2 of the 7 habits of highly effective people? What does Habit 2: begin with the end in mind mean?
After tackling Habit 1 in the 7 Habits of Highly Effective People, you should be ready for Habit 2: Begin with the End in Mind. Beginning with the End in Mind prepares you for the task of writing your own destiny, and give you the tools to plot your chart.
What Does Habit 2: Begin with the End in Mind Mean?
To achieve the life you want, you must start with the end in mind. This means identifying the big picture — the life you want to lead, the character traits you want to embody, the impact you want to have on those around you — and then ensuring each daily action is in line with your ultimate goals.
Think of driving to an appointment: How can you know which streets to take and turns to make if you don’t know where your destination is? Without a destination in mind, you might still make it there eventually, but it’ll be a long and roundabout route to get there. Effectiveness is following a direct route to get to your destination.
It’s easy to get sucked into the fast pace and stress of day-to-day life, working furiously to climb the ladder — but sometimes you reach the top rung only to realize that the ladder was leaned up against the wrong wall. You may accomplish a short-term goal (e.g. a job promotion, an income level, a diet goal), but when you get there you realize that along the way you sacrificed things that were more important in the grand scheme of things.
If you use habit 2: begin with the end in mind, you create everything twice: You first envision the result you want and the efforts that must go into achieving it, and then you carry it out. Begin every day by reaffirming your values and your destination, and that will help you carry out every action throughout the day in pursuit of that goal.
Examples of Habit 2: Begin with the End in Mind
- In home construction, your first creation is the blueprint, showing where every beam and doorway will be placed. To avoid expensive mistakes, you don’t hammer a single nail until every detail has been planned out.
- In business, you can’t launch a company until you’ve outlined every aspect: What product or service are you selling, who is your target market, how are you reaching it, what will your financial structure be, how many employees will you need? Acting before you’ve created a thorough business plan makes it very difficult, if not impossible, to succeed.
- In parenting, if you want your children to grow up to be independent, responsible, and caring, you must try to work toward that goal in every interaction you have with them — through every tantrum and challenge and success.
Now that you understand what habit 2: begin with the end in mind means, we can explore the tools that make this possible.
Creating a Vision
Leaders are responsible for staying aware of the big picture — the first creation — and ensuring that each action is moving in that direction. Whether you’re leading a team or practicing personal leadership, one of the challenges of being a good leader is resisting the urge to get distracted by small day-to-day matters.
In a business setting, an organization functions like a group of people finding their way through a jungle.
- The employees forge progress by hacking their way through the underbrush. They’re dealing with customers and daily problems to help move the company forward.
- The managers support the employees by walking with them and along the way sharpening their machetes, offering strength-building and machete-swinging trainings, giving them new high-tech machetes, and creating work and payment schedules.
- The leader climbs to the top of a tall tree to get a bird’s-eye view of where the employees and managers are heading through the underbrush. If they’ve ended up in the wrong direction, the leader can yell down to the crew that they’re in the wrong jungle.
Leaders are responsible for being aware of changing industry and market conditions, and effective leaders can’t have this big-picture view if they allow themselves to get caught up in the underbrush.
Personal leadership follows the same principle: You’re leading your life in a deliberate way toward your goals. Although you have to also be your own manager and machete-swinger, if you don’t keep your attention on the big picture — your first creation — you could end up in the wrong jungle. This is why Stephen Covey says to begin with the end in mind- so you know where you’re going.
Stay Focused with Your Personal Mission Statement
As life constantly changes, how do you keep your focus on your values and goals? How do you make sure every small action you make is moving you closer to your destination? You can create a personal mission statement, an essential part of habit 2, begin with the end in mind.
A personal mission statement focuses on three main things:
- Character: Who do you want to be?
- Contribution: What do you want to do?
- Achievements: What are the core values and principles that govern your character and contributions?
Your personal mission statement is the standard by which everything is everything is measured and directed. Crystallizing the changeless core of who you are actually helps you adapt to change, because it reinforces such a secure sense of self that you won’t be threatened by changes around you.
Develop Your Mission Statement
Start by looking at the most basic paradigms that dictate how you see the world. As you examine these paradigms, they’ll reveal your innermost values and principles and help you use habit 2: begin with the end in mind.
Each person’s mission statement will be distinct because everyone is unique and has individual experiences; rather than inventing your mission or emulating someone else’s, try to find your mission through self-examination, reflection, and honest assessment of your unique strengths and values.
Remember, Stephen’ Covey’s idea “begin with the end in mind” is about the process, too. The process itself is just as important as the final result, because it makes you think through how you want to live your life and what actions reinforce that.
Create Group Mission Statements
Mission statements are also effective for groups who want to begin with the end in mind— whether families, organizations, or businesses.
It’s critical that everyone in the group be involved in creating the mission statement. This process gets all the group members thinking and talking about what matters to them, and what they believe the group’s priorities should be.
If everyone is involved with creating the mission statement, they’re more likely to feel that it reflects their own values and to work harder to uphold it.
Identify Your Center
Creating your personal mission statement requires a process of deep reflection and self-evaluation as you examine your paradigms and discover the values that guide your decisions and actions.
———End of Preview———

Like what you just read? Read the rest of the world's best summary of "The 7 Habits of Highly Effective People" at Shortform . Learn the book's critical concepts in 20 minutes or less .
Here's what you'll find in our full The 7 Habits of Highly Effective People summary :
- How to prioritize the hundred tasks you have to focus on the one or two that really matter
- The right way to resolve every disagreement and argument
- How to avoid burning out and succeed over 20+ years
How many people really begin with the end in mind